5WPR Announces Direct to Consumer Home and Houseware Division


NEW YORK, June 27, 2022 /PRNewswire/ — 5WPR, one of the largest independent public relations firms in the United States, today announced the creation of a Direct to Consumer (D2C) Home and Houseware division as an extension of the practical Home and Design.

5WPR’s Home and Design team has years of experience creating communications programs that capture the attention of today’s big brands, and have worked with a wide range of emerging and leading home brands. , household items, cooking and lifestyle. The Direct to Consumer team will focus on communication and influencer programs that build brand awareness while guiding consumers to points of purchase online.

“We have always specialized in the storytelling behind home and housewares products, and as consumers have changed the way they shop post-pandemic, we recognize that the tactics for increasing brand awareness have also changed. “, said the CEO of 5WPR, Dara A. Busch. “As an agency, we closely monitor emerging trends and survey consumers who favor e-commerce and direct-to-consumer options to better understand their expectations and build our strategies.”

5W Public Relations helps consumer products and brands build strong, authentic relationships with customers. Public relations services offered to consumer goods clients include messaging and positioning, media relations, influencer relations, product launches, new market expansion campaigns, brand awareness programs leaders, fundraising announcements, content creation, sponsorships/partnerships, digital media campaigns, thought leadership and speaking opportunities.

About 5WPR

5W Public Relations is a full-service public relations agency in New York known for its cutting-edge programs that interact with businesses, issues, and ideas. With over 275 professionals serving clients in B2C (beauty and fashion, consumer brands, entertainment, food and beverage, health and wellness, travel and hospitality, technology, non-profit), B2B (corporate communications and reputation management), public affairs, crisis communication and Digital Marketing (Social Networks, Influencers, Paid Media, SEO). 5W was named to Inc. magazine’s 2022 Best Workplaces list, received the 2020 PR Agency of the Year award, and offers leading companies a resourceful, bold, and focused approach to communications. on the results.

Media Contact
Dara A. Busch
[email protected] / 212-999-5585

SOURCE 5W Public Relations


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