A Quick Chat with Adam Petrilli, CEO and Founder of NetReputation


Thank you so much for doing this with us! For our readers who don’t know your story, what is your background and what ultimately led you to start NetReputation?

My background includes significant experience in digital service innovation, online consulting and marketing, as well as business operations, management and development. I am also what you would probably call a serial entrepreneur. I’ve built and led several successful businesses in my lifetime, although I’m most proud of what we’ve done at NetReputation, especially over the past few years. We have transformed what was once a modest ORM operation into a leader in digital services, and have achieved remarkable growth and market reach in just 3-4 years.

Before NetReputation took off in 2015, I ran a successful and rapidly growing logistics company. We consistently exceeded performance benchmarks and achieved high customer satisfaction ratings, but we also struggled to overcome negative reviews online. No matter what we did, we just couldn’t shake them. So we started looking for solutions. After finding nothing solid or practical enough, I started building a plan that would actually help businesses deal with unfair reviews and negative content. I knew there were other companies struggling with the same issues, and I felt like I could do something about it.

This brought NetReputation into the fold. It was born not only from a personal experience, but from the realization that other entrepreneurs could use a means to defend and protect their brands on the Internet. We wanted to give local businesses the chance to fight back, and I think we’ve built a suite of reputable services to do that.

What has been your most memorable experience since starting NetReputation?

It is difficult to name just one. Honestly, there have been so many cases of customers absolutely amazed at the results they have seen that they are almost speechless. After struggling with fake reviews or negative articles online for so long and having virtually no recourse, they are finally rid of those thorns in their side. They can now connect with customers and start building the trust they need to grow their business, and while we’ve seen it so many times, it never ceases to be rewarding.

Every time we help a client overcome an online obstacle and achieve their goals, it’s memorable. It sticks to your skin and creates a real sense of pride in what you do.

Of course, seeing NetReputation appear on the Inc. 5000 fastest growing companies list for the past few years has also made a big impression. Of all the accolades we’ve received recently, the remarkable growth we’ve achieved really stands out. And it all starts with the dedication of our incredible team. I couldn’t imagine better support staff than we have now.

What has been the biggest challenge in running NetReputation?

It may not seem like it, but Google and review platforms are constantly changing. They are constantly making updates and evolving processes, and these changes often have huge consequences for online content and for people, brands and businesses around the world. Our greatest challenge has always been to stay ahead of these changes, but it is also our greatest strength.

We invest heavily in innovation because delivering consistent results demands it. We’re always looking for better, faster, and more cost-effective ways to remove harmful content and help our customers succeed. I’ve said it before, but innovation is in our DNA, and it’s this forward-thinking approach that drives us forward and fuels our success. We appreciate it and don’t rest until we give every customer what they need to pursue their online goals.

What are three common misconceptions about the process of improving your online reputation?

Here are three common misconceptions that many have about the reputation repair process:

How easy it is. Removing malicious items and repairing search results in a robust and meaningful way isn’t easy and doesn’t happen overnight. Online reputation management campaigns require the work and collaboration of a team of specialists, including experts in content removal, SEO, content creation, content promotion, and more. Without carefully crafted strategies, research, and months of hard work, achieving a stronger, more positive reputation and brand in the long term is often impossible.

It’s just deletion. Online reputation management (ORM) involves more than just removing content. From managing online reviews and tracking new mentions to creating, publishing, and promoting optimized content, ORM is a multi-faceted, multi-level process that requires many tasks and many techniques to deliver. lasting results. Withdrawal is crucial, but it is also only a fraction of a larger and much more complex process.

That you can fix it and forget it. Many believe that once you delete a bad review or push a search result off page 1, the repair process is complete and you can just move on. The truth is much more complicated. While it’s important to get bad results on the web or out of sight, keeping them out of sight requires constant monitoring and vigilance. In many cases, it also requires robust content and an SEO firewall to ensure it doesn’t come back to haunt you. Either way, the idea that ORM is a single process is basically a myth.

For someone looking to improve their online reputation, what suggestions do you have?

Start by looking for yourself online. Oftentimes, a simple Google search will reveal a lot about your appearance, as well as the impression you give to friends, family, colleagues, managers, companies, and anyone else who researches your background on the web. And believe me, they are looking.

Once you know what those top ten results show, take steps to manage and remove the information that’s already in your control. People often post embarrassing or unwanted articles on personal blogs, personal websites, social media profiles, and other self-created assets. And if they show up in search, it’s up to you to go through those assets and remove the stuff you don’t want others to find.

For items found on third-party websites, you may need to do some research to find out more about the removal process, or if removal is even possible. If not, deletion is probably your best bet, and creating positive Google-powered stuff (blogs, profiles, etc.) is the most effective way to make those negative stuff go away.

Of course, the whole ORM process can take a lot of time, effort and resources to be successful. For those who don’t have the time or expertise to tackle such a large effort, I would recommend seeking the help of an ORM professional.

Take control of your reputation today by visiting www.netreputation.com


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