Ant Group strengthens its partnership with STB


SINGAPORE, October 31, 2022: Ant Group and Singapore Tourism Board (STB) have expanded their cooperation to promote cross-border travel to Singapore.

The partnership builds on a collaboration forged in 2019 and aims to drive tourism growth in Singapore through a series of digital and marketing initiatives over the next two years.

From left to right: Keith Tan, Managing Director of Singapore Tourism Board and Angel Zhao, President of International Affairs, Ant Group (Photo: Business Wire)

“Amid the rapid recovery of the tourism industry, we are excited to play a role in promoting Singapore as a destination of choice for travelers and making travel safe, smooth and efficient through digital solutions. like Alipay+”

To boost Singapore’s appeal to travelers from Asia, including key markets like Malaysia, the Philippines, South Korea and Thailand, Ant Group launched the SingapoReimagine with Alipay+ campaign with STB.

As part of SingapoReimagine, STB’s international relaunch campaign, it offers new and innovative experiences for travelers in these markets while enabling transactions in Singapore via mobile wallets.

The joint campaign will also highlight exclusive offers to users of Alipay+’s six partner mobile wallets when they visit Singapore. In addition, Ant Group will gradually expand Passion Made Possible Privileges (PMPP)1, a mini program co-branded with STB to serve tourists in Singapore – previously only available on Alipay – to other Alipay+ mobile wallets. These initiatives will help Singapore businesses reach and engage a new pool of customers, increasing the visibility and awareness of Singapore’s tourism offerings for visitors before and during their trips to Singapore.

As part of the partnership, STB and Alipay+ will also explore piloting digital solutions with local businesses in areas such as digitizing service operations, digital marketing effectiveness and improving customer experience.

The new mobile wallets accepted in Singapore are GCash from the Philippines, TrueMoney from Thailand and AlipayHK from Hong Kong SAR, China, adding to existing partners Kakao Pay from South Korea, Touch ‘n Go eWallet from Malaysia and Alipay from China. There are now six mobile wallets accepted via Alipay+ in Singapore. Travelers can easily transact with local businesses in the tourism and lifestyle sectors that accept Alipay+, including retail stores2 at Changi Airport, ComfortDelgro taxis, hotels and attractions such as than Gardens by the Bay.

Ant Group President of International Affairs, Angel Zhao, said, “We deeply believe that the benefits of digital innovations can be amplified through open collaborations in the ecosystem. Ant Group is always open to partnering with partners such as STB to provide businesses, especially small and micro businesses, with the best digital services, including payment and marketing solutions. We are committed to contributing to the digital transformation of industries and creating more value for societies.

STB Managing Director Mr. Keith Tan said, “Singapore has seen strong travel demand from Asia since our reopening, and we hope our joint initiatives can grow and support this demand. The next phase of our exciting partnership with Ant Group will also provide a seamless experience when travelers visit Singapore, create affinity for our destination and drive the digitalization of our tourism sector.

Hong Kong SAR, China, Malaysia, Philippines, South Korea, Thailand and China were among Singapore’s top 15 markets from January to August 20223. Before the pandemic, around one-third of Singapore’s visitors came from Southeast Asia, another third of mainland Chinese and the rest from Northeast Asia, and the last third from the rest of the world.

Ant Group is the owner and operator of Alipay, China’s leading digital payment platform, serving hundreds of millions of users and connecting them with merchants and partner financial institutions that offer inclusive financial services and daily life digital services such as food delivery, transport, entertainment and health.

(Source: BusinessWire).


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