Apple leads 1Q22 smartphone sales with 62% thanks to iPhone 13

0

Apple accounted for nearly two-thirds of first-quarter smartphone sales in the so-called premium segment, according to tech analyst firm Counterpoint Research, but did not provide numbers to back up its claims.

Worldwide, total smartphone shipments for the quarter tear down 11% year-on-year for the quarter, according to figures earlier in the year from Canalys, another analytics firm, with around 309 million units shipped.

Apple’s 62% share was its highest in the first quarter since 2017, Counterpoint said. Smartphones with an average wholesale price of US$400 (AUD$575) and above fall into its premium segment.

Apple’s iPhone 13 was its top-selling model in the first quarter of 2022, a feat it has achieved since October 2021. The top-selling Android model in the first three months of 2022 was the Samsung Galaxy S22 Ultra .






Counterpoint said Samsung’s share of the high-end market had fallen in the first quarter, and attributed it to the delayed launch of the Galaxy S22 series.

premium segment 1q 2022

Chinese brands filled the remaining spots in the top five, with Oppo (including OnePlus), Xiaomi and vivo taking positions three through five. However, the high-end market share held by Chinese brands has fallen, Counterpoint said, although again it did not provide any figures.

The analyst firm said foldable phones appeared to be gaining traction, led by Samsung, capturing 3% of the premium segment.

Higher selling prices meant that despite a drop in sales figures, the revenue generated increased.

volume value

SONICWALL CYBER THREAT REPORT 2022

The last year has seen a meteoric rise in ransomware incidents around the world.

Over the past 12 months, threat researchers at SonicWall Capture Labs have diligently tracked the meteoric rise in cyberattacks, as well as trends and activity across all threat vectors, including:

Ransomware
Cryptojacking
Encrypted threats
IoT malware
Zero-day attacks and more

These exclusive findings are now available through the SonicWall Cyber ​​Threat Report 2022, which ensures SMBs, government agencies, enterprises and other organizations have the actionable threat intelligence needed to combat the growing wave of cybercrime.

Click the button below to get the report.


GET A REPORT!

PROMOTE YOUR WEBINAR ON ITWIRE

It’s all about webinars.

Marketing budgets are now focused on webinars combined with lead generation.

If you want to promote a webinar, we recommend at least a 3-4 week campaign before your event.

The iTWire campaign will include numerous advertisements on our news site itwire.com and a major newsletter promotion https://itwire.com/itwire-update.html and promotional and editorial news. Plus a keynote speaker video interview on iTWire TV https://www.youtube.com/c/iTWireTV/videos which will be used in promotional messages on the iTWire homepage.

Now that we are coming out of Lockdown, iTWire will focus on supporting your webinars and campaigns and support through partial payments and extended terms, Webinar Business Booster pack and other support programs. We can also create your advertisements and written content and coordinate your video interview.

We look forward to discussing your campaign goals with you. Please click the button below.

MORE INFO HERE!

Share.

About Author

Comments are closed.