Apple leads 1Q22 smartphone sales with 62% thanks to iPhone 13


Apple accounted for nearly two-thirds of first-quarter smartphone sales in the so-called premium segment, according to tech analyst firm Counterpoint Research, but did not provide numbers to back up its claims.

Worldwide, total smartphone shipments for the quarter tear down 11% year-on-year for the quarter, according to figures earlier in the year from Canalys, another analytics firm, with around 309 million units shipped.

Apple’s 62% share was its highest in the first quarter since 2017, Counterpoint said. Smartphones with an average wholesale price of US$400 (AUD$575) and above fall into its premium segment.

Apple’s iPhone 13 was its top-selling model in the first quarter of 2022, a feat it has achieved since October 2021. The top-selling Android model in the first three months of 2022 was the Samsung Galaxy S22 Ultra .

Counterpoint said Samsung’s share of the high-end market had fallen in the first quarter, and attributed it to the delayed launch of the Galaxy S22 series.

premium segment 1q 2022

Chinese brands filled the remaining spots in the top five, with Oppo (including OnePlus), Xiaomi and vivo taking positions three through five. However, the high-end market share held by Chinese brands has fallen, Counterpoint said, although again it did not provide any figures.

The analyst firm said foldable phones appeared to be gaining traction, led by Samsung, capturing 3% of the premium segment.

Higher selling prices meant that despite a drop in sales figures, the revenue generated increased.

volume value


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