Asuka Shirota | London Business School


  • Diploma


  • Global


Education: BSc Integrated Marketing Communications, Ithaca College, USA; graduated in 2012

Pre-MBA Industry: Consumer electronics

Pre-MBA role: Marketing Strategist, Sony

club: Technology and Media Club, Marketing and Strategy Club, Business Women’s Club

About me: Originally from Japan, Asuka was born and raised in Tokyo but lived in Switzerland and the United States during her studies. She holds a bachelor’s degree in integrated marketing communications from Ithaca College, where she received the Presidential Academic Excellence Scholarship.

Prior to LBS, Asuka had over 10 years of marketing experience in the B2C industry. Most recently, she worked at Sony, where she designed digital marketing strategies for consumer electronics in global markets, including the United States, Europe, Southeast Asia and China. Prior to joining Sony, Asuka was a junior brand manager at Kao Corporation, Japan’s largest consumer goods company.

Given her passion for empowering women in the tech industry, Asuka was also a founding member of “Women in Tech Japan” at Sony, leading cross-divisional events to encourage the advancement of women in corporate leadership. .

During her MBA at LBS, Asuka aims to leverage her previous marketing experience to deepen her knowledge of strategy and operations and explore career opportunities at tech companies in London while raising her nine-month-old son. Asuka is a recipient of the Laidlaw Women’s Leadership Fund scholarship.

Three topics on which I can be approached: Studying with a partner/child; non-traditional background; apply from Asia.

E-mail address: [email protected]


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