B2B sales by LIA members promoted by revamped group website

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The Long Island Association encourages its members to do business with each other through the group’s revamped website.

The region’s largest business group has added an online portal to longislandassociation.org, where its members can promote their products and/or services, job offers and events. They may also publish the contact details of key personnel.

LIA President and CEO Matt Cohen said, “This is the first time in our 96-year history that we’ve had a platform for business-to-business communications, where they can develop connections and access the benefits associated with membership in the Long Island Association”.

The members-only portal is part of a larger communications strategy, which includes a logo that incorporates a lighthouse and the tagline: “The Future of Long Island is Our Business.”

The website contains information on the eight committees of the LIA, which organize many of the group’s programs.

There are also resource listings for LIA members and non-members on pandemic relief grants, business advice, chambers of commerce, economic development agencies, business incubators and support for minority and women-owned businesses, among others.

“The site includes easy-to-use links to economic development resources available to all businesses to help them succeed,” Cohen told Newsday on Wednesday.

The new LIA logo and slogan were developed by EGC Group in Melville and the website is managed by GrowthZone Association Management Software in Minnesota.

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