Best Tactics To Increase Ecommerce Sales


If your ecommerce business is not performing as well as you would like it to be, surely you are still looking for ways you can rely on to increase your sales. Fortunately, there are a lot of things you can tweak and see if they pay off. Read on to discover some great tactics that should help your business increase profits.

Demonstrate reliability

A simple approach to making a sale is to reassure your customers that you are trustworthy. To achieve this, make sure you display icons that indicate that your website is secure. Besides securing your website by using a TLS / SSL certificate and having your URL beginning with “https” instead of “http”, you can also display the security badges that your website uses. Of course, you really want to implement them and not mislead your customers.

Test your website

If you are already displaying your security badges, there may be an issue with your website layout that is dissuading customers from making a purchase. A good approach here would be A / B testing as this would allow you to present customers with two different layouts and help you see which one drives the most conversions. Look for other types of tests that you could do as well.

Offer a unique selling proposition

In order to attract users to your website, you must first offer a Unique Selling Proposition (USP). To do this, ask yourself what makes you different from other similar companies. What quality do you offer? Are your prices competitive? Is your customer service excellent? If you have something that you are good at that you know others struggle with, use it to your advantage and encourage customers to visit your online store.

Set the right prices

When it comes to your prices, you need to make sure that you are getting them right. On the one hand, you need to research your competition and see what they charge for the same product. Making the price too high could drive out all customers while pricing products just below your competition could lead to a big increase in your sales. Then you can consider looking for a new wholesaler if you find one with more affordable prices. Finally, you can entice consumers by offering them free shipping if they spend a particular amount of money on your website.

Allow different payment methods

Even if you hit that sweet spot with pricing, you might lose customers because you don’t have a wide range of payment methods. In addition to enabling cash on delivery and credit and debit card payment online, you can check out various e-wallet options such as PayPal, Skrill, and Neteller, as well as cryptocurrency. Many customers will abandon their cart if they don’t see the option they use the most, so do your best to offer a variety of ways.

Focus on customer service

Many e-commerce businesses believe that gaining new customers is vital for new sales. However, keeping existing customers happy is also essential, as customers are very likely to come back if they like what they see of you. So, in addition to a functional and well-organized website and a variety of payment options, you should also focus on customer service. Make yourself available on social media, live chat, email and phone. 24/7 support is a big plus, but having a detailed FAQ section on your website where customers can go to troubleshoot their issues without your help is also a good addition.

Improve customer loyalty

Another thing you can do to retain your customers is to create a loyalty program. For example, you can give corporate gift boxes to your regulars after a certain number of purchases. Since it is crucial to research your audience, you need to know their likes and dislikes and be able to decide if pampering gifts are a more appropriate gift than champagne and spirits in order to thank them for their loyalty.

Include testimonials on the website

On the other hand, when you are looking to attract new customers, having testimonials can come in very handy. With that in mind, you can ask happy customers to leave you a nice social media review or comment under the product they purchased. To level up, see if they would agree to give a short quote and say what they like about working with you.

Take better photos of your products

Another issue that could turn customers away is the quality of the product images you provide. Make sure you don’t post a single blurry photo of the products you’re trying to sell. You want high-quality snapshots that show the products from multiple angles so that consumers can properly see what they are buying.

Make instructional videos

Customers also appreciate seeing instructional videos in product descriptions. This is especially useful if you are selling something unique that not everyone knows how to use. For example, you can show how to assemble and set up a certain device when it is not necessary to make a video on how to put on shoes. Additionally, you can also add videos to the FAQ section if that makes it easier to troubleshoot some issues.

Create FOMO

Creating a sense of urgency or fear of running out (FOMO) is an amazing way to attract customers and let them know that they might be missing out on a unique offer. Whether you are offering something for sale or have very few parts of a certain product, you are showing potential customers that they might not get what they have been looking for for a while unless they take action. as soon as possible.

Don’t forget the holiday promotions

Finally, you also want to remember holiday promotions and other special dates throughout the year. Whether it’s Valentine’s Day, Black Friday, or Christmas, be sure to talk about the sales on your social media so people will notice the discounts. Moreover, in addition to the lower prices, you can also have special offers like two items for the price of one or the second item for half the price. Find out which offers work the best.

When looking to increase your ecommerce sales, you’ll be happy to know that there is a lot you can do. From focusing on your existing customers to attracting new ones with various promotions, try these tactics to increase the performance of your business.


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