Blood, sweat and tears: influencers talk about what it takes to make it happen


Behind the success of social media influencers lies an army of managers, editors, and content developers. It’s a business, not a hobby. Fans of social media influencers can be in awe of the substance and volume of content their idols offer, no matter what they actually think about the success of these influencers, often across various platforms. What the typical user, including fans, might not realize is the hard work it takes to create engaging content. “The hardest thing about creating content is determining the creativity and context of the content,” said Megan Domani, actress and content creator at Gushcloud Indonesia, a Singapore-based global talent agency that focuses on on influencer marketing and entertainment. “Content creation is often underestimated,” said Evelyn Hutani, 23 …

to read the full story


From IDR 55,000 / month

  • Unlimited access to the content of our website and applications
  • Daily digital newspaper e-Post
  • No advertising, no interruptions
  • Privileged access to our events and programs
  • Subscribe to our newsletters


About Author

Leave A Reply