Carnegie announces acquisition of mStoner, driven by its mission to provide the most innovative and technologically advanced marketing and enrollment solutions in higher education


BOSTON, October 07, 2021– (COMMERCIAL THREAD) – Higher education marketing and enrollment strategy leader Carnegie Dartlet LLC (“Carnegie”), a portfolio company of New Heritage Capital, today announced the acquisition of mStoner, the one of the industry’s most trusted web design and technology companies. This is the second expansion of Carnegie’s portfolio this year, following the merger with Underscore in May. The acquisition demonstrates Carnegie’s commitment to providing personalized and integrated marketing, technology and enrollment solutions for its university partners.

Since the founding of mStoner in 2001, it has established itself as the industry benchmark for full spectrum website design and development, responding to market demand for solutions in the world’s most vital real estate. higher education: the Web. Carnegie and mStoner combine to offer something unique and truly different from the packaged offerings of traditional players in the industry.

“Over the years, I’ve seen the Internet reshape the way higher education speaks to students,” said Joe Moore, President and CEO of Carnegie. “An institution’s website is at its heart, and with the addition of mStoner to the Carnegie family – in combination with the power of Underscore and our Slate leadership – we can now offer our clients the best and the most. cost-effective, fully integrated web solutions. “

The onboarding opportunities for all customers will be immediate and come with obvious benefits. MStoner customers benefit from a wealth of market information and tools that can be deployed seamlessly across their existing websites and applications, such as SEO, Slate integrations, custom content and attribution. , sophisticated student targeting and Carnegie’s best digital marketing services. Likewise, Carnegie and Underscore customers will have access to more web design and development capabilities and long-term support.

“We are incredibly excited to join Carnegie,” said mStoner co-founder and CEO, Voltaire Santos Miran. “Our collective expertise and extensive capabilities allow us to provide our clients with world-class communications services covering a full spectrum of their recruitment, retention and relationship maintenance needs.”

“From a technical standpoint, we can now take our content management solutions even further by integrating digital marketing and registration data. It is exciting to think about forging closer ties between our clients’ marketing and registration teams, ”said Bill McLaughlin, partner and COO of mStoner. . “We have always been more than the website itself, and now we can deliver a full suite of strategic services and deliver more value to our partner clients. “

Nickie Norris, Senior Partner at New Heritage Capital, added: “We are extremely excited to welcome the mStoner team to Carnegie, and even more excited to see how the combined team will present fully integrated solutions never seen before at Carnegie. the higher education market. “

About Carnegie Dartlet

Carnegie Dartlet is a leading provider of strategic marketing solutions for the higher education market. Carnegie Dartlet offers a full suite of solutions, including personalized research, creative and content development, digital marketing campaign execution, and lead generation services. With its highly personalized offering and highly tactile approach, Carnegie has earned a reputation for providing high performance signup marketing solutions. For more information on Carnegie Dartlet, visit

About New Heritage Capital

New Heritage Capital is a Boston-based private equity firm with a twenty-year history of partnering with growing, middle-market, founder-owned companies. Through its innovative minority recapitalization and growth capital structures, Heritage helps founders secure the personal liquidity and capital necessary to drive growth, while allowing founders to maintain control of their businesses. With decades of experience in managing growth, Heritage provides its partners with the strategic, operational and financial advice to help its businesses achieve their growth goals. To learn more, visit

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Charlie gifford
New Heritage Capital, LLC
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