Chingari, the “Indian Tik Tok”, connects to the Solana blockchain

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While blockchain is disrupting established internet players, social media is no exception. The growing momentum of Web3 is changing the relationship between platforms, consumers, and creators through tokenization, helping to put creators back at the center of the social media value proposition. Amid this changing social media landscape, Indian short video app Chingari (dubbed Indian TikTok) connected its community to the Solana blockchain, embracing this evolving creator-centric model.

Following a successful community launch of testnet, Chingari launched its revamped mobile app, with its native $GARI token, on Google Play Store (GOOGL) and the Apple App Store (AAPL) on February 14, 2022. The $GARI token is based on Solana’s SPL token standard, helping Chingari leverage Solana’s features to deliver fast and cost-effective on-chain transactions. The Chingari team also rolled out an in-app wallet, bringing millions of daily users to the Solana blockchain as part of this launch.

$GARI is at the center of the Chingari ecosystem, supporting incentives and commerce. Chingari users can now “tip” their favorite content creators with $GARI through the new in-app wallet. They can also deposit and withdraw $GARI from the integrated wallet to other external wallets and trade them on leading global exchanges such as FTX, Huobi, OKEx, MEXC Global and Gate.io.

The launch of the in-app wallet and the introduction of $GARI as the main engine of the Chingari ecosystem will allow content creators and users to create sub-savings within its platform, thereby unlocking the financial and metaverse opportunities of Web 3.0 in the creation of video content. industry. Additionally, content creators can leverage numerous monetization opportunities such as NFTs and merchandise, and even reward users for watching and sharing the content.

Open up new opportunities for creators and consumers

Chingari has quickly positioned itself as one of the fastest growing social media platforms using blockchain technology. Launched in 2018, Chingari has gradually become a creator-friendly platform that allows content creators to monetize their content. Initially a Web2 platform, the Chingari team embarked on a major overhaul in 2020 to integrate blockchain and tokenization to align with Web3 and the metaverse.

The $GARI token was revealed earlier in October 2021, amidst fanfare and hype from Bollywood “superstar” Salman Khan. Following this unveiling, $GARI debuted simultaneously on multiple CEXs and DEXs. Trading volumes for $GARI tokens surpassed $100 million within a day of listing, underscoring demand for India’s first social cryptocurrency. At present, Chingari has over 100 million downloads and over 35 million daily active users, which positions it as the largest social media app in India.

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