CP Plus outsources its digital AOR functions to Grapes Digital, Marketing & Advertising News, ET BrandEquity

CP Plus has outsourced its digital AOR functions to Grapes Digital.

Integrated marketing agency Grapes Digital won the AOR (registered agency) digital mandate for CP Plus. The company won the mandate following a multi-agency pitch and will manage the account from its New Delhi office.

As per the mandate, Grapes will take care of the brand’s 360-degree digital presence, from social media creatives to digital campaigns. The agency will be responsible for executing the brand’s digital tasks, such as media planning and buying, creative and digital branding and strategy, and SEO (search engine optimization). The collaboration aims to build cohesive brand value through earned initiatives.

Ananmay Khemka, Executive Director of CP Plus, said, “As one of the recognized brands in advanced security and surveillance solution, our constant endeavor is to provide the best range of products and services to meet the security needs of the industry. ‘India. Over the past few years, CP Plus has experienced unparalleled growth. We are very excited to expand our business. Thus, digital plays a crucial role in building the business. We are impressed with Grapes’ vision for our brand. We’re quite optimistic that Grapes’ expertise and nuanced understanding of digital media will fuel our vision.

Shradha Agarwal, CEO and Co-Founder of Grapes, said, “We are delighted to partner with CP Plus as a digital partner. It is a market leader in the security and surveillance industry. The demand for cameras and other surveillance products has seen an increase in demand for security reasons. Additionally, the pattern of consumer behavior is changing and there are plenty of opportunities in the market to perform well in the coming year. With a strategic approach and creative thinking, we look forward to creating great work in new and unprecedented directions for the brand. With our expertise in digital solutions, we strive to increase brand visibility and create recall value among consumers.

The agency will also be involved in experimenting with new communication and visual formats to improve brand visibility on social networks and other touchpoints.

This mandate is in addition to the design and development of the existing Nexus Malls website which is executed by the 4AM Worldwide team.

The mandate includes overall strategy, planning and creative content requirements across online and offline digital platforms for the brand.


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