Curry Nation wins branding, content and conversation mandate for KisanKonnect

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Curry Nation Brand Conversations won the branding, content and conversation mandate for KisanKonnect.

KisanKonnect is a leading company in the field of farm products. It has an integrated farming system, which brings the benefits of fresh, hygienic fruits and vegetables from more than 1,100 local farmers, and safely delivers fresh produce from farms to customers at fair prices. Their farmers combine traditional farming methodology and modern technological structures to grow the best quality products that promise taste and health with every bite!

Launched during the pandemic, the D2C company has continued to gain consumer trust with its promise of farm-fresh produce and delivery.

Curry Nation’s mandate is to make KisanKonnect the # 1 noteworthy brand in the category. They will manage the B2C strategy for owned platforms, content creation and new digital initiatives.

Priti Nair, Director of Curry Nation, said: “What was interesting was their whole philosophy, their belief system and their way of doing business. It marked us. Communicating that to the end consumer and bringing it to life through storytelling will really propel the brand in the right direction. “

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