Dalia Ganz has joined Warner Records as Senior Vice President of Digital Marketing.
According to Warner Records, in his new role, Ganz will work closely with various departments within the company as well as its streaming partners “to create and execute engaging, fan-centric online experiences and campaigns. for the label’s extensive roster of artists”.
Ganz reports to Warner Records Co-President and COO Tom Corson and is based at the label’s headquarters in Los Angeles.
She joins Warner Records after 17 years with The Walt Disney Company, where she most recently served as Vice President, Social Media, Digital Marketing and Synergy for Freeform, leading the network’s award-winning youth-focused social campaigns.
After spending her entire career with the Walt Disney Company, Ganz rose from a marketing assistant to her final role as vice president.
During her time with Disney’s Freeform, Ganz oversaw all social media initiatives for the network and led partnership marketing with internal and external companies.
Warner Records says Ganz was instrumental in driving the social media strategy for Freeform.
Ganz also reportedly ran Pretty Little Liars’ social media campaign and created campaigns for series and network “flagship events,” including 25 Days of Christmas, Shadowhunters, The Bold Type, Grown-ish, and Cruel Summer.
“Dalia is a widely respected expert and bold innovator in the digital space who knows how to adapt to an ever-changing landscape and isn’t afraid to break the mold to try something new.”
Tom Corson said, “Dalia is a widely respected expert and bold innovator in the digital space who knows how to adapt to an ever-changing landscape and isn’t afraid to break the mold to try something new.
“She will bring a fresh perspective to our marketing strategy and help us deliver unique and memorable campaigns that amplify the voices of our artists and resonate with fans.”
“As the digital world continues to evolve at incredible speed, there are countless opportunities to connect fans with their favorite artists in ways that were once unimaginable.”
Ganz added, “I have long admired Warner Records and the artist-centric approach they take to developing long-term careers.
“As the digital world continues to evolve at incredible speed, there are countless opportunities to connect fans with their favorite artists in ways that were once unimaginable.
“I look forward to working alongside the brilliant team at Warner to explore what is possible. Thanks to Tom and Aaron (Bay-Schuck) for this exciting opportunity.
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