Design + Marketing aims to optimize shopping centers in the age of Web3


Design + Marketing is an award-winning Australian creative agency led by renowned brand specialist, web designer, designer and bespoke marketing strategy consultant Julie Furlong.

Web3, the latest iteration of the Internet, is here to stay. According Julie Furlongfounder and CEO of Design+MarketingShopping center marketing teams need to better understand how digital and physical environments interact with the customer experience to ensure they engage their customers at every touchpoint.

Since the construction of Australia’s first shopping center in 1965, shopping centers have evolved into the most beloved epimalls of their local communities. Shopping malls have streamlined the way consumers perceive, find and interact with their favorite brands and products. Today, consumers can experience shopping malls from an early age: like children waiting for their parents to finish shopping, or even in mall cinemas with friends.

Shopping malls today continue to face challenges in the ever-changing digital landscape. To stay competitive and relevant in this decade, shopping centers must go beyond possessing the latest letters in technology – they need a competitive vision.

Consumers demand and need a better and more convenient experience when shopping for their products or researching new brands. Cutting-edge research has highlighted that over 63.1% of the global consumer population relies on the internet and social media to discover brands and make purchases.

The industry’s “next generation leaders” are embracing modern technologies and combining them with relevant marketing strategies to advance and improve the customer experience. The first quantum leap in the world of digital shopping involved click & collect technologies, digital gift cards, Wi-Fi, artificial intelligence technology and omnichannel marketing. The second came a few years later in the form of Web3 – the latest version of the Internet.

Metaverses, non-fungible tokens, augmented reality, virtual reality, decentralized exchanges and a plethora of new opportunities have come with Web3 technology, and Design+Marketing’s Julie Furlong is on a mission to help Australian malls adopt them. Julie Furlong gave advice to Australian marketers, saying the following:

“With many moving parts and Web3 changing by the minute, it’s hard to dig deeper to find the answers to the perfect strategy. Marketers need to embrace Web3 as an opportunity to integrate technology into their strategies by offering customers a smarter way to experience in-center and online shopping, and learn how digital marketing strategies can improve the physical to deliver an elevated customer journey.

“There is also an opportunity to reimagine the next phase of growth with the inspiration of passion, speed and innovation. Marketers must be savvy and agile enough to adapt to change, thus pulling take advantage of emerging opportunities to achieve their business goals,” said Julie.

More information about Julie Furlong and Design+Marketing is available on Julie’s official website LinkedIn profile.

Media Contact
Company Name: Design+Marketing
Contact person: Julie Furlong
E-mail: Send an email
Call: (02) 8969 6333
Address:Office 8/184-186 military road
Town: neutral berry
State: NSW 2089
Country: Australia


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