Marketing and software agency Adlava announced a partnership with the City of Las Vegas to create a new website for Innovate.Vegas – with the aim of highlighting the city’s upcoming projects and events. Adlava’s goal was to showcase and showcase each unique project, while inspiring new companies to bring their projects here as well. Ultimately, Adlava designed a site that shows users exactly what they need to see while providing a straightforward experience.
The partnership with the city was an exciting challenge that Adlava welcomed with open arms. They had to position Innovate.Vegas as a hub of creativity, originality and possibilities. It was of the utmost importance to clearly inform site visitors about the city’s business incentives, while constantly highlighting anything that Las Vegas has already reached.
“It is always an honor to work on a project with the City of Las Vegas. This project was fun because it highlighted some unique projects that took place in our city. We were able to show how progressives and corporations Las Vegas is with the use of video resources with a clear and bright user interface, ”explains Amanda Hernando, lead designer.
To carry out this project, Adlava has prioritized three key elements:
- Keep the website clean, modern and stylish.
- Design a very user-friendly experience with simple content and navigation.
- Use bright pops of color and video backgrounds to keep the design exciting, just like the projects it showcases.