Disney hires social media experts to develop their TikTok

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If your New Years resolution is to blog about Castles, Quirky Characters, and Dole Whip, Walt Disney Parks and Resorts US, Inc. is here for you.

Monday, the company announced he hires two social media content coordinators to “expand DPEP’s (Disney Parks, Experiences and Products) presence on social media” – specifically on TikTok. Successful applicants would work at Walt Disney World in Orlando, Florida, and Disneyland in Anaheim, California, respectively.

The job description appeals to social media connoisseurs who have experience in digital marketing, video editing and “an affinity for the Disney brand, including a passion for Disney parks” – but the greatest requirement for the post is that the new coordinators be notified. on platform trends.

This experience and intuition are essential in supporting the most popular Disney Parks accounts. Included between TIC Tac, Instagram and Twitter, its audience is made up of around 8 million users. Disney Parks use TikTok, the platform with the most 4.1 million subscribers, to share hidden details, exclusive guest experiences, and team member’s perspectives from inside the parks. parks.

“The goal is to find creative ways to build trust and brand loyalty among internal and external audiences, as well as achieve the greatest reach and shareability through visual storytelling and content. convincing, “says the job posting.

He also mentions that candidates should be proactive, solution-oriented and adept at managing time.

Working in Disney parks also has its advantages: employees receive exclusive discounts, affordable childcare services and 100% of the tuition fees at some schools, according to its website.

But during the pandemic, Disney didn’t feel like the most magical place to work for many. Tens of thousands of workers have been made redundant – 32,000 in the first half of fiscal 2021. A majority had been employed by the company’s parks, experiences and products division.

“It was absolutely difficult to pay the bills and put food on the table,” Laura Cave Braunston, a former Walt Disney World waitress, tell the Guardian in the midst of the August 2020 layoffs. “We had to go to food drives, and those started with a few hundred people, now the lines are over a thousand.”

Last June, however, Walt Disney World Co. began offering signing bonuses of $ 1,000 to new housekeepers and select kitchen staff, according to Bloomberg. Around this time, the Orlando theme park also reinstated its paid summer internship program.

Considering Covid’s omicron push, this might not be the best time to work in high traffic theme parks. The four Disney cruise ships are currently observed for recent outbreaks by the CDC, and Hong-Kong Disneyland will be closed until January 20 to mitigate the spread of the virus.

American parks, however, are always open and require guests to wear masks indoors.

Content coordinators should also follow Disney’s security compliance requirements. Salaried and non-unionized employees at both parks should be vaccinated.

If you have knowledge of KPIs and a passion for princesses, this role might just be your dream job. Apply through the Disney career site and complete the application to be considered for the position.

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