Does a website on a resume add value to your professional application and your personal brand?

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Dear Sam: As an assistant professor, I created a CV and embedded links to my website so that potential employers can view my training certificates, teaching evaluations, diplomas and lists of seminars and other presentations. I was wondering what you thought of this approach. – Ben

Dear Ben: My first question would be: does this add value? If the answer is yes, I think this is a perfectly appropriate approach that could increase reader engagement for some hiring managers. By attaching your CV, I was able to see what these links provided; however, I question the value this adds to your case. Training certificates and diplomas are unnecessary. It is not assumed that you are falsifying information, so it will suffice to indicate the training on your CV; it is not necessary for someone to view the certificate. Lists of seminars and presentations are also contained on your resume, so there is no additional value in leading the reader to a link to see the same list twice. Regarding the teaching evaluations, since they are difficult to read and only a handful of each of the comments are constructive comments from students, I would lean to extract selected excerpts from your CV rather than sending a reader. to a link where he will need to comb through many comments to read a few strong ones.

Lastly, and perhaps most importantly, your website is very outdated. When you give someone a reason not to read your resume, the information they are pushed towards should be impressive, add value, and reinforce the professionalism of your application. I’m afraid you developed your website in the late 90s when we were all learning rudimentary web development and design. For this reason, your website will reflect poorly on your application and the relevance of your skills. Granted, I know you don’t teach website design or programming, but you should always consider how every aspect of your application will feel, online or in person. I am convinced that you can make your best mark on your resume without using external links, and that would be my recommendation.

Samantha Nolan is an advanced personal brand strategist and career expert, Founder and CEO of Nolan Branding. Do you have a CV, career, or job search question for Dear Sam? Join Samantha at [email protected]. For more information on Nolan Branding services, visit www.nolanbranding.com or call 888-9-MY-BRAND or 614-570-3442.


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