Drew University business students create websites in digital marketing class


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Drew University business students create websites in digital marketing class

Semester projects are based on brand ideas

December 2021 – Students Enrolled in Digital Marketing Course at Drew University have built their own WordPress sites around a brand or business idea as part of a semester-long project.

Twenty-five students of the course, taken as part of Drew’s new marketing major, also created a social media strategy, social + community development plan, and targeted email campaign around their website concepts. .

Thanks to the University’s participation in Own domain program, students are entitled to a free domain and a web hosting package during their stay at Drew, who provided them with the in-house tools to get started directly with their projects. Students used key marketing concepts such as search engine optimization (SEO), social media strategy, content creation, and marketing analysis to inform their final projects.

For many students, the challenge of building a website from scratch presented a unique opportunity to delve into an area of ​​personal interest or pursue an exciting project. Here are some highlights:

Matthieu Agudelo C’24Quality pixels

Major: Finance | Project URL: matthewagudelo.com

Matt chose to showcase his brother’s photograph and created a website featuring striking images reflecting his brother’s versatile portfolio. “I wanted the website to make sense. I didn’t want the website to be just a project for the school, ”he said in his final presentation. The photographs included glimpses of Matt on the football field for Drew, the Brooklyn Bridge and the New York City skyline. Matt manages the website, marketing efforts and social channels for Quality Pixels.

Samantha Haase C’25SJH Marketing

Major: Undecided | Project URL: sjhmark.com

A talented musician, Samantha has created a website around a conceptual business, Musical Marketing, one of the businesses that will be part of SJH Marketing. Musical Marketing will help independent artists market their music and help aspiring artists improve their skills so they can break into the music industry. Musical Marketing offers group lessons of different levels as well as individual songwriting, songwriting, production, release and marketing lessons.

Nicolas Panarin C’23Nick’s blog

Major: Marketing | Project URL: nicholaspanarine.com

Nick was born and raised in Vladivostok, Russia, where he developed a passion for hockey. A part-time professional esports player with the Prodigy Esports team, Nick has created a hockey and video game blog in the hopes that it will be a space for people to chat and learn more about his two. passions. His first two blogs mark the start of the 2021 National Hockey League season. Already active on Discord, Twitch, and Twitter, Nick wanted to build a website that could grow into an active and enthusiastic community. He added a comment option after each of his blogs to encourage discussion and questions from site visitors.

Autumn scarcella C’22Get back in shape with Aut

Major: Business and Psychology | Project URL: aufitness.com

Autumn has created a concept website inspired by her own fitness journey, which she started in earnest at the start of the pandemic. Not knowing where to start or what to do, she figured other people might face the same challenges she faced. In addition to a fitness blog, motivational reminders and high quality personalized exercise plans, the “Fitness with Aut” website includes a forum for building a welcoming and inclusive community that values ​​a lifestyle. focused on fitness.

Ethan Trent C’24Mythical skateboard

Major: Business | Project URL: mythiqueskateboards.com

Ethan grew up skateboarding and created a concept website for other skateboarders and artists hoping their unique designs would appear on Mythic Skateboard skateboards. In the FAQ section of the website, Ethan explains how artists can provide work samples for review and inquire about working with the company. Family owned and operated, Mythic Skateboard seeks to “make the incredible hobby and sport of skateboards affordable for everyone” while supporting little performers.


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