Exclusive: ad technology company that avoids cookies and has Amazon and D&G as clients to float on AIM


A UK digital marketing company that uses AI instead of website tracking cookies to measure which websites consumers visit is expected to raise around £ 10million in its AIM fund tomorrow.

SilverBullet will be listed on the London Stock Exchange’s AIM market tomorrow morning after successfully raising £ 9.4million, valuing it at over £ 35million.

The new cash injection is expected to allow it to expand further into the world’s largest advertising market, the United States, and its boss Ian James said the London-based company was also in the spotlight. search for acquisition targets.

SilverBullet’s advertising technology works by incorporating AI to help businesses target their ads on websites that reach their preferred consumer group, but without the use of tracking cookies.

James said online privacy has become a priority for internet users, and brands need to use different technologies rather than cookies to find the websites and content their consumers are coming back to.

Heineken, ITV and Channel 4

The digital marketing company has already dealt with major brands such as Heineken, Dolce & Gabbana, Amazon, Channel 4, ITV and Vodafone.

The company thinks it is part of the solution for the “post-cookie world”, the Firefox and Safari Internet browsers no longer using tracking cookies.

Google – the world’s largest search engine – was set to follow suit next year, although that decision appears to be delayed.

SilverBullet CEO Ian James said his company was “very focused on resolving a privacy issue”

James said Goggle’s move “is a temporary delay to the inevitable death of the cookie, but the industry has already moved on to new approaches and 4D is at the center of this new privacy advertising ecosystem.” .

The Covid-19 pandemic “has doubled the digital switchover,” James said.

“Businesses need to transform faster and adapt faster, especially when it comes to better connecting with their consumers and that’s where SIlverBullet operates,” he explains.

Revenue increased 28% throughout the pandemic, said the chief executive and co-founder.

James said he wasn’t put off by recent UK tech IPO titles stumbling over their debut.

“We are very confident in day one trading… we think we have valued the company very fairly and that there is a lot of growth to be had. We are in the right place at the right time: we are very focused on solving a problem around privacy, which is a very big global problem ”.

The global digital advertising market, which is expected to reach $ 526 billion by 2024.


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