Expo 2020 strengthens Dubai’s position as a global destination for content creation


With less than six months to go, Expo 2020 Dubai strengthens Dubai’s position as a regional and global hub for media, content creators and influencers, according to Majed Al Suwaidi, Managing Director of Dubai Media City .

Many institutions, media platforms and production companies have already started to strengthen their local presence for one of the biggest global events since the pandemic.

The six-month show will cement Dubai’s competitiveness and its ability to handle large-scale events. It also strengthens the attractiveness of the city’s media and content creation industries, key players who will introduce the event to people around the world through 24-hour coverage.

The integrated business ecosystem – represented by Dubai Media City, Dubai Studio City, Dubai Production City and startup incubator in5 Media – has seen an increase in activity, as days count for what has been described. as one of the greatest shows in the world.

Collectively, the three business districts host more than 3,000 media institutions, 34,000 media professionals, 122 television and radio channels and 163 publications and platforms. Content is delivered to millions of people in Arabic, English, Chinese, German, Tagalog, Hindi, and Urdu. There are also hundreds of print publications produced in a variety of languages ​​popular with readers around the world.

Dubai Media City was the first of three business districts. Created in 2000, it was followed by Dubai Production City and Dubai Studio City. Together, these cities have nurtured a business ecosystem that has attracted thousands of businesses and professionals to Dubai. The flagship Dubai Media City – which celebrated its 20th anniversary last year – has attracted some of the world’s biggest media companies, including CNN, BBC, MBC and CNBC Arabia.

Last November, His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President of the United Arab Emirates, Prime Minister and Ruler of Dubai, celebrated the 20th anniversary of Dubai Media City, tweeting: “Today, Dubai Media City Celebrates 20 years since its inception in 2000. The city is home to 3,000 media outlets, 34,000 journalists, 122 television and radio channels, 163 publications and platforms, and nothing is impossible in the United Arab Emirates.

Majed Al Suwaidi, Managing Director of Dubai Media City, said: “Expo 2020 Dubai will be a strong motivator for all media platforms and institutions, large emerging production companies, content creators and independent talent. It offers opportunities to develop unique global content in various sectors relevant to humanity as a whole, while the focus is on transforming environmental, technological and societal challenges into opportunities.

“The event will be a rich platform for media professionals and content creators. We have already noticed an increase in media activity and demand for some special facilities and equipment, including production studios. We also receive many inquiries from international media professionals regarding our GoFreelance. package for independent creators, which covers careers in various media sectors, including photography, production, audiovisual content and others.

He added: “The media are a key partner in economic and social development. They have a vital role to play in leading global recovery efforts, especially as more of the world is opening up to local and international airlines, as tourists and destinations alike. entertainment are returning visitors, and more and more people are coming back to the office. Life is gradually returning to normal. The confidence and reassurance brought by the success of the UAE’s precautionary and preventive measures, and the confidence of the business sector in the measures taken by the government, have encouraged strong media activity as they prepare to cover this world event.

Since its inception in 2000, Dubai Media City has strived to realize the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the United Arab Emirates and Ruler of Dubai, to transform the city into a global hub. of content creation and an international destination for talent, investment and innovation.

Its key role in boosting the UAE’s reputation as an attractive destination for local and international media has enabled Dubai to become the Arab Media Capital for 2020.

To support entrepreneurship and attract unique talents and innovators to Dubai, the in5 Media incubator has been established in the production city of Dubai. It aims to incubate, train and mentor budding entrepreneurs to create successful startups in various fields, such as marketing and digital content creation. It facilitates professional networking, the exchange of experiences and information, and communication with investors, while providing its members with creative spaces such as newsrooms, coworking spaces, green screen studios. , meeting rooms and multimedia rooms.


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