FOX and Blockchain Creative Labs celebrate “Welcome to Flatch”, the festival – and the future


Image: FOX Entertainment.

It’s been three years since the worlds of tech and entertainment descended on downtown Austin, TX for South by Southwest, the massive festival and conference that “celebrates the convergence of the tech, film and entertainment industries. the music”. But in 2022, it’s business as usual – or whatever “usual” means for a festival dedicated to exploring what’s next in a rapidly changing world.

And FOX’s Blockchain Creative Labs are at the epicenter of excitement, for those in Austin and anyone interested in the future of entertainment and collaboration.

The first-ever blockchain sponsor of South by Southwest (also known as SXSW), Blockchain Creative Labs welcomes festival-goers to BCL House March 11-13 from 9-5pm and 8-11pm (daytime events are open to the general public with an RSVP, badge or no badge; parties are for badge holders only.) BCL House is located at 5th and Trinity.

A party is a party, and in that regard, events at BCL House should have a heartwarming, familiar vibe – but it’s also a state-of-the-art party. Here’s some of what visitors can expect.

The SXSW x BCL NFT Ledger: It’s “an infinite, immersive real-time visualization of blockchain data at SXSW. Events and moments captured by the ledger will be live at Blockchain Creative Labs and then integrated into the larger NFT co- created in the world”. This is the first time a blockchain time capsule will be created at a festival.

BCL_RECORDBLOCKS: “Discover your new favorite musician via blockchain and be rewarded with free NFT drops from SXSW artists. This AV installation is an experience with those once known as the public, as your listening will actively unlock works of art a new model of mutual support between fans and artists, BCL_RecordBlocks is the future of music on the Web3.”

BCL_NFT_GALLERY: “The BCL_NFT_Gallery celebrates a series of new NFT art and entertainment collections by day and experimental DJ parties by night. is the biggest – more than living future of Web3 you’ve been waiting for.”

BCL_WEB3_EXCHANGE: “The heart of the Lab is an immersive, decentralized exchange of ideas between the best and the brightest of Web3. With daily fireside chats, discussions, debates, decentralized disruptions and celebrity visits, you won’t You won’t find a clearer window into the future than at the BCL_Web3_Exchange. Come, learn, listen and participate in the conversion on the future impact and opportunities of Web3 on the creative community and the media industry.” Find a detailed program here.

Read on for more on what BCL has planned, and stay tuned for additional coverage from FOX film and TV critics Allison Shoemaker and Caroline Siede, who are on the ground in Austin.

This article will be updated throughout the festival.

BCL House — highlights of the event


WELCOME TO FLATCH: LR: Aya Cash, Krystal Smith, Sam Straley, Seann William Scott, Holmes, Taylor Ortega and Justin Linville in the new FOX comedy WELCOME TO FLATCH premieres Thursday, March 17 (9:30-10:00 PM ET/PT) on FOX . © 2021 Fox Media LLC. CR:

Saturday March 12

Decentralized Storytelling: How Hollywood Embraces Web3 (1:00-1:45 p.m.)

“Web3 has the potential to radicalize the relationship between storytellers and their fans. Is Hollywood ready for this shift from the multiverse to the metaverse? What if the future of fandom means remixing studio IP into Web3? And getting equity along the way?” With:

  • Leo Matchett, Co-Founder and CEO, Decentralized Pictures
  • Diana Williams, CEO and Co-Founder, Kinetic Energy Entertainment
  • J. Clara Chan, Digital Media Editor, The Hollywood Reporter

Decentralizing Reality: The Promise, Potential, and Challenges of Web3 (2:00-2:45 p.m.)

“Web3 is about decentralizing centralized systems. But can Web3 tools decentralize reality itself? , and beyond.” Featuring:

  • Gabo Arora, CEO,
  • Sly Lee, co-founder and co-CEO, Emerge
  • Yasmin Elayat, Co-Founder and Chief Innovation Officer, Scatter
  • Sutu, artist and co-founder, EyeJack

BCL Launch Party with DJ Dave and 3LAU (8:00-11:00 p.m., badge holders only)

“Throw SXSW into a real party with us from 8-11pm with special performances from 3LAU, American DJ and electronic dance music producer known as the first musician to sell an album as NFT, and DJ Dave. Come for the acquaintance share and stay for the music.”

Sunday March 13

Web3 Entertainment: Animating the Blockchain (11h00-11h45)

“FOX Entertainment was the first major TV studio to launch its own blockchain division. They even feature their new blockchain show Krapopolis. But that’s just the tip of the iceberg. What if you could tell a story by collaboration with your favorite characters? on the blockchain? With:

  • Scott Greenberg, CEO, Blockchain Creative Labs & Bento Box Entertainment
  • Tommy Pallotta, Producer, “A Scanner Darkly”, “Apollo 10½: A Space Age Childhood”
  • Ben Jones, Creative Director, Bento Box Entertainment
  • Erick Calderon, Founder and CEO, Art Blocks
  • Michael Thorn, President, Entertainment, FOX Entertainment
  • Richard Whittaker, Culture Editor, The Austin Chronicle

Welcome to the Flatch Panel (12:00-12:45)

“Get a behind-the-scenes look at FOX Entertainment’s upcoming comedy ‘Welcome To Flatch,’ written and executive produced by Emmy and Golden Globe Award winner Jenny Bicks, and directed and executive produced by the DGA Award winner and Emmy Award nominee. Paul Feig. When a documentary crew sets out to explore the lives of small-town Americans, they stumble upon the Midwestern town of Flatch, which is made up of many eccentric personalities. In this panel, the stars and producers discuss how the show connects with fans in the age of social media and streaming.”

  • Paul Feig, Executive Producer/Director
  • Jenny Bicks, Executive Producer/Writer
  • Holmes, star of the series
  • Series star Sam Straley
  • Michael Thorn, President of Entertainment, FOX Entertainment
  • Peter White, TV Editor, Deadline

NFT and Physical Art: The Future of Collecting (1:00-1:45 p.m.)

“What will it take to bridge the gap between physical art and digital art? How can physical art owners benefit from the NFT boom? not be left behind, we will explore possible enhancements to physical art through blockchain technology. With perspectives from both the traditional art world and the crypto art market, this discussion will collide with the new and old, leading to some surprising information.

  • Brian Trunzo, Metaverse Manager, Polygon Studios
  • John Swarbrooke, Art Specialist, 0xArt
  • Marjorie Hernandez, Founder, LUKSO; Co-Founder, THE DEMATERIALIZED

WWE Meets Web3: Stars, Brands and Fans (2:00-2:45 p.m.)

“Web3 signals a new era for entertainment companies. We will look at the developing relationship between stars, brands and fans through NFTs and social media. How will this dynamic evolve? We will look at WWE through the lens of its star and brand manager, generating insight into the future of Web3 entertainment.” With:

  • Michael Casey, CCO, CoinDesk
  • Special Guest TBD, WWE
  • WWE Superstar Charlotte Flair
  • Robert Gottlieb, Executive Vice President, Marketing, FOX Sports


Blockchain Creative Labs (BCL), a new business and creative unit formed in 2021 by FOX Entertainment and its Emmy-winning animation studio, Bento Box Entertainment, provides content creators, intellectual property owners and advertising partners with end-to-end blockchain computing ecosystem solutions. to create, launch, manage and sell non-fungible token (NFT) content and experiences, and fungible tokens, and digital goods and assets. BCL also manages a $100 million creator fund, created by FOX Entertainment and Bento Box, which identifies growth opportunities in the NFT space. In August 2021, Fox Corporation made a strategic investment in Eluvio, a global pioneer in the management, distribution and monetization of premium content via blockchain, which will provide the underlying technology platform for BCL.


SXSW is dedicated to helping creatives achieve their goals. Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of technology, film, music, education and culture. A go-to destination for global professionals, the annual March event features sessions, music and comedy showcases, film screenings, exhibits, professional development and a variety of networking opportunities. SXSW proves that the most unexpected discoveries happen when diverse topics and people come together.

This station is owned by the FOX Corporation.

Stream for free on Tubi: “9 to 5”

Next week, Dolly Parton and Blockchain Creative Labs will launch “Dollyvers“an” audience-centric Web3 experience. Look for more on this exciting partnership in the days to come – but for now, get out of bed, stumble into the kitchen and enjoy this comedy classic. Rated PG. 109 minutes. Dir: Colin Higgins. Also presenting Jane Fonda, Lily Tomlin, Dabney Coleman.

About Tubi: Tubi offers over 35,000 movies and TV series from over 250 content partners, including all major studios, in addition to the largest offering of free live local and national news channels to stream. The platform offers fans of entertainment, news and sports an easy way to discover new content that is completely free.

Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour and OTT devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and coming soon to Hisense TVs globally. Consumers can also watch Tubi content on the web at

Both Tubi and this TV station are owned by the FOX Corporation.


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