Hashtag Orange won the digital marketing mandate for LPU Online. While announcing the addition of an educational brand to its portfolio, the agency indicated that it will be responsible for social media, creative, SEO and media responsibility for LPU Online.
As the largest and highest ranked private university in India, LPU is now available on screen. Carrying forward the legacy of a world-class education, the University offers the same degree, now online. And Hashtag Orange is helping the brand achieve its goals with a strong digital marketing strategy tailored to the emerging trend of studying anytime, anywhere.
Shedding light on getting the account, Mukesh Vij, Founder of Hashtag Orange, said, “LPU Online is a prestigious inclusion for our customer base. Our motto is to establish the brand as the new way to learn while keeping its educational roots intact. The Hashtag Orange team works closely with the LPU Online team to create the most amazing work together.
Speaking about the association, Ginni Nijhawan, Senior Director of LPU Online, said, “It’s exciting to have Hashtag Orange as our new digital marketing partner. The agency’s ever-evolving creative and strategic capabilities align perfectly with our motto to deliver the same degree, now online. Through this collaboration, we envision LPU Online transforming the lives of many students around the world.”
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