The company currently serves thousands of physicians and practices nationwide
Healthcare marketing lags far behind marketing in most other segments of the economy, which means healthcare entities need help understanding and using marketing technology, which is rapidly changing.
For example, independent firms struggle to add marketing staff who can use new digital marketing tools, explained Ty Allen, CEO of SocialClimb, a Software-as-a-Service healthcare marketing platform. The company announcement an $8.5 million growth capital round from Spring Capital Partners and Resolve Growth Partners earlier this week, bringing its total funding to $16.5 million.
“HIPAA constraints and historical marketing concerns restrict independent hiring practices and allow marketing staff to use physician digital marketing tools to successfully acquire patients,” he said.
Hospital groups, meanwhile, remain primarily focused on building their brand and hope that the brand will continue to deliver patients to their digital front doors, but practices and hospital groups that effectively adopt digital marketing technology are the ones with a significant advantage.
“Savvy independent practices are leveling the playing field in patient acquisition by using digital marketing tools for physicians to win search battles to attract patients seeking care. When a patient begins to seek medical help with a Google search such as ‘best knee surgeon near me’, the hospital and a small practice are also capable of winning this case. The brand doesn’t matter anymore,” said Allen said.
“The patient wants to choose a doctor they trust, and hospitals are struggling to gain that kind of opportunity. As hospitals continue to lose the high-value case to a smaller practice, it becomes It’s hard to keep every department in the hospital open Finding ways to use new digital physician marketing tools is key to profitable growth for hospitals, and most of them are just starting to realize this. “
SocialClimb’s platform fills these gaps by offering a suite of tools that practices and hospitals can use to replace multiple point solutions. This includes its ROI Tracking feature set, which can automatically track and report the true value, both in terms of patients and revenue, of each marketing campaign or activity.
Even a client who knows very little about digital marketing can deploy the platform within their practice with the help of the SocialClimb implementation team; as part of the implementation, the company integrates with the firm’s management system and connects to its social platforms and Google accounts. The SocialClimb platform then helps the practice team optimize their listings for each location, get thousands of reviews for doctors and locations, deploy Google ads, and track the ROI of each activity.
Using the platform, independent practices are able to build a digital reputation, run targeted Google ads, target needy patients in their area, track campaign ROI, and spend without spending money. help from a qualified marketer. It also allows hospitals to do digital marketing of physicians on a large scale.
“Many well-known hospital brands have resisted the use of digital physician marketing because they believe it cannot be done well across their organization. SocialClimb solves this problem and concern by facilitating evolving physician marketing,” Allen explained.
SocialClimb’s SaaS platform serves thousands of physicians and practices nationwide and the platform has interacted with millions of patients per month to attract them to practices and physicians. He’s seen numbers as high as 20 times the dollars spent returning to the practice in revenue. Its marketing ROI report shows that more clients can attract organic search patients for around $15 per patient, while paid search patients cost around $100 per patient.
“If these patients are worth $1,200 to $2,000 in revenue, it becomes clear that the overall ROI is very good,” Allen explained.
The new funding, which brings the company’s total capital to $16.5 million, will be used to continue growing its sales and marketing efforts to further expand to larger practice groups and hospitals, while also focusing on product development.
(Image source: socialclimb.com)