VANCOUVER, BC / ACCESSWIRE / November 24, 2021 / The pandemic has accelerated the digitization of people’s lives. According to a recent UNCTAD report, by 2022, global internet traffic is expected to exceed all previous internet traffic combined through 2016. About 80% of this traffic is associated with video sharing platforms, social media and games. The future success of companies will depend on the success of their digital marketing.
Ashley Dudarenok, founder of Alarice, China-focused digital marketing agency and ChoZan Chinese Trend and Trend Observation Company, believes that “the most important resource in the world today is data and that China is the largest resource of data.” She started her business in 2011, when the Chinese messaging social media app WeChat had just been released and many other Chinese social media apps did not exist. Ten years later, WeChat is a great app with over a billion active users, and social ecommerce platforms have generated billions of dollars in sales.
The Chinese economy has already recovered from the pandemic and its GDP growth is expected to be 8% in 2021. More and more companies are recognizing the opportunities for international growth in the Chinese market. The high level of digitization in China offers marketers the ability to easily connect and find loyal customers. It also makes China one of the most competitive markets in the world.
Understanding the Chinese market
Dudarenok launched her complementary businesses in 2011 and 2016 as she saw the need to help businesses of all sizes improve their online presence, especially in China, the largest consumer marketing and e-commerce giant in the world. world. According to McKinsey, even before COVID-19, China accounted for 45% of global e-commerce transactions.
While COVID-19 has triggered digital changes on a global scale, for China it has fueled pre-existing processes. Today, most companies don’t realize how fast China is adapting and how much its tech giants are changing retail and e-commerce on a global scale.
Dudarenok says, “In China, there is no business but a digital business. It doesn’t matter if you sell soup noodles on the corner of this block, next to the laundromat, you are in the digital business. You are broadcasting live. . You place orders. You accept digital payments. You have robots in your kitchens doing laundry, serving, etc. “
According to data released in spring 2021, China’s total population reached 1.41 billion, with two-thirds (64.5%) of Chinese citizens online and 79.1% of those shopping online. In 2019, a third of all e-commerce users were from the United States or China, with more than 3.2 billion people shopping online. Of those, about a third (855 million) came from China. By comparison, 247 million came from the United States.
Global companies and international brands need companies like Alarice and ChoZan to give them a window into China and the information, tools and resources needed to tap this lucrative market. This is why so many people are turning to Dudarenok to better understand new demographics and new consumer markets.
Why e-commerce and new retail are important now
China’s digital economy grew by 15.6% in 2019. According to the 14th Five-Year Plan, by 2035, China will become one of the leading countries of innovation. The digital presence in China has become the key to success in this market. And it’s not just about e-commerce anymore. In 2016, Alibaba founder Jack Ma introduced the concept of New Retail, and with the rapid development of technology, the complete merger of online and offline creates digital ecosystems.
The total impact of 5G on China’s GDP is expected to reach $ 220 billion by 2030. This mass application will help businesses organically integrate the ability to buy where it did not previously exist for consumers .
At the heart of any ecosystem is user data and processing algorithms, which provide all parts of the business with information about and reactions to past purchases. As a result, buyers benefit from a hyper-personalized approach. Chinese consumers are used to this level of personalization and expect foreign companies to adapt to their digital lifestyle. Businesses must learn to create as many physical and virtual touchpoints as possible in order to provide potential customers with offers and recommendations when they are most receptive to them.
Chinese consumers are used to quickly accessing everything they want and need, thanks to this type of expansion of their e-commerce market. It is not easy to break into this market, but there are many advantages to doing so.
What Ashley Dudarenok is doing to help businesses thrive in this market
In addition to marketing agency services, such as marketing strategy development in China and social media management, Dudarenok companies offer consulting, training and trend monitoring services in the Chinese market itself. same.
There are over 60 social media platforms which are only available in mainland China market. Ashley Dudarenok says, “One of the most important aspects of your business in China today is social media marketing. word of mouth and a strong community and creating a + social metaverse. “
The Chinese e-commerce market started in 2005-2006. The country was harnessing social media and digital marketing long before the rest of the world, which has led to the trends we are currently seeing around the world.
Ashley Dudarenok predicts upcoming trends within the industry. “When I started a business in 2011, through my consulting services, I was helping businesses succeed in China. When I first began to see the importance of social media, many companies were concerned about ROI and were rightly skeptical about using digital marketing. She declares. Recognizing the opportunity here, her contributions to the companies she works with have led to success.
Dudarenok has worked with major international brands, such as Disney, BMW, Coca-Cola, Colgate Palmolive, P&G and many more, and has amassed 73,000 LinkedIn followers with his knowledge of China. She helps marketers around the world by highlighting trends in China that may not yet be visible in the West, but will have a significant impact in the future. The impact Ashley Dudarenok has to offer, from enhancing the brand’s marketing assets to strengthening the brand presence, exceeds expectations.
Consider their businesses and the work they do
Alarice is a Hong Kong and Shenzhen based digital marketing company that supports marketing operations in China and manages the entire process for businesses. It turned out to be one of the biggest investments for many companies. Alarice focuses specifically on mainland China. They strategize, build brands, and help connect businesses with consumers who need their services or products the most. Alarice’s Mainland Chinese team of professionals first examines how consumers feel about a business. The team then applies their market knowledge to analyze existing branding and reputation and develop strategies to help reposition the business for success using industry knowledge. By using these services, businesses are able to break into the Chinese digital space faster.
Dudarenok’s second company, ChoZan, focuses on observing trends for companies with teams based in China. This supports their development for the digital world, their understanding of the market, and helps them learn to manage their own digital marketing and e-commerce plan for the Chinese market on their own. Most of the world’s biggest companies are already here, but they need help to keep up with changing trends and keep moving forward.
Ready to learn more?
Ashley Dudarenok says this is now a window of opportunity for companies looking to enter the Chinese market. China will be all the more expensive and complex; there is no better time than now.
THE SOURCE: ChoZan
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