HiveMinds wins digital mandate from Flipkart Health+, Marketing & Advertising News, ET BrandEquity

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HiveMinds has won the digital mandate for Flipkart Health+.

HiveMinds Innovative Market Solutions, Madison World’s full-service digital marketing company, has won the Flipkart Health+ digital mandate. The account was won after a multi-agency pitch.

In line with the new mandate, HiveMinds will be responsible for digital performance goals using all available digital platforms and publisher networks.

Arvind Charanyan V, Chief Commercial Officer of Flipkart Health+ said, “After Covid, there has been an increase in demand for health and wellness products across the country which is currently underserved especially in remote areas.”

“Digital as a medium has customer reach and we have carefully selected HiveMinds for the experience and expertise they bring to the table,” added Arvind.

Deepti Bhadauria, Chief Strategy Officer at HiveMinds, said, “We are proud to partner with Flipkart Health+ in winning this highly contested mandate. I am sure that with our experience in the digital health ecosystem, we will be able to spread the Flipkart Health+ message across the country.

Product e-commerce user base growth is expected to outpace that of search and social media platforms, with 300-350 million new online shoppers from Tier 2 marketplaces expected by 2030.

He will report to Michael Yap, Managing Director, Executive Director and Vice President of Azeus Convene.

Yellow will be responsible for brand building, social media, brand identity and packaging experience creation.

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