Content creation is the new trend. It has become one of the most lucrative jobs regardless of age, gender or origin. Among those making their mark in the world of content creation are Gautami Kawale and Mansi Gupta.
While Gautami and her friend Abhyudaya Mohan create millennial-friendly content on their Slayy Point channel, Mansi goes by the name of Magsplay and creates fun gameplay videos and vlogs.
The chances of losing originality in the presence of thousands of content creators are quite high. But Gautami believes in finding your niche by understanding your audience, so you can stand out from the crowd.
“It takes a lot of balance to keep the old audience intact while trying to gain a new audience. We also don’t talk about all the trends that are out there, but we pick and choose. For example, we can’t always make jokes that contain references to past videos because only a handful of users will understand it. You have to stay true to who you are and what you’re talking about,” says Gautami.
Mansi emphasized that competition shouldn’t really bother a creator. “Be original and consistent and things will follow.”
Be young and creative
While becoming a content creator and making money at a young age might sound like fun, it comes with its own set of challenges.
“The creative space is the only one where you can start at any age. There are people in their teens or even old age making fun content. But for teenagers, it is also a difficult time as changes occur in their minds and bodies. They feel competitive and often fear their peers who are probably more successful. I think people need to stop comparing themselves to others. Everyone has their own pace of work,” says Mansi.
Gautami adds that being a teenager also comes with some external baggage.
“This age is very delicate for everyone. Especially when you’re a content creator at this age, you’ll have people who will question you and your projects. The only trick to overcome this phase is to ignore these voices. This is the age of experimenting and trying everything to find who you are,” she says.
Learn from challenges
For young content creators, YouTube can be both fun and exhausting. Sometimes a few laughs from the audience can put his sanity on the line.
“YouTube tests you… It hit me on my weak spots. Creating content for YouTube can be really tough on mental health. But it also has the scope for personal growth. At least that’s what that I observed,” says Gautami.
According to Mansi, “One of the biggest challenges you face as a content creator is that when you make a mistake, you make it in front of a large audience. But those mistakes teach you a lot. learning for me too, so far.
The ever-changing content landscape
Maintaining the popularity of their content has been both difficult and insightful for Gautami and Mansi. They feel that the public has become more observant and critical.
“In the early days, we (Slayy Point) were trying to figure out the direction the channel was going. We were competing in different categories and talking about so many topics. But the space is brutal right now. Today in the Comedy, you can’t get too artistic. People have started counting the number of laughs you give them in a video. There’s no value anymore for the depth of the jokes, their intensity, or the level of sarcasm. So you have to be careful and create content that your audience might like to see,” says Gautami.
Mansi thinks Indians are slowly but organically adapting to new definitions of entertainment as gameplay live streams become popular.
“In foreign countries, YouTube is not only a source of music and entertainment. There is a good proportion of YouTubers dedicated to games. During the lockdown, people had more free time and that’s what that’s when they started to see the potential of gaming becoming more than a hobby. People don’t realize it, but gaming helps with mental growth and sharpens your reflexes. Many top brands who develop games have started to focus on India because they understand the potential of the market. I think gaming will become the biggest genre on YouTube in the next five years,” adds Mansi.
The creator economy and its future
Gautami and Mansi predict that people will adapt more to content creation, as it would transcend traditional forms of entertainment.
“In the future, the consumers would become the creators. They will observe content creators and try to do the same. I also think that our older generations would be more suited to this kind of entertainment and profession. They would understand the effort it takes to create content and how difficult it can be because they would jump on this trend themselves,” a hopeful Gautami says.
Mansi says, “I think creators will become entrepreneurs in the future and create their own brands. Also, influencer marketing would gain popularity in India. In countries other than India, big brands often collaborate with young content creators and influencers because they understand the kind of interaction and following they have. In India, only small and young brands collaborate with young content creators. But I hope that will change in a near future.
Mansi suggests that future content creators should be patient and take the experience of creating content for YouTube or any other platform as a learning opportunity.
Gautami adds, “Your first 10-20 videos will not be representative of your future videos. But think of them as your workouts. These are necessary to create quality content in the future. You also need to develop tough skin for people who will be mean to you in this area.
Many thanks to the sponsors of Women on a Mission Summit 2022, an initiative of HerStory, YourStory – Presenting Partner BYJU’S, and other sponsors – Kyndryl, Sequoia Spark, Zilingo, Atlassian, Akamai, Freshworks for Startups and Netapp Excellerator .