The practice of SEO generally includes off-site SEO and on-site SEO, the former of which deals with link and backlink building. This link building practice, in turn, helps to increase the search engine results page (SERP) ranking of your website by acquiring quality links from various authority websites.
This is why link building is an integral part of SEO building strategy. You will learn how to effectively build links and backlinks to your website for better results in the lines below.
Discover your competitors:
An important part of link building is knowing who your competitors are. Your competition is with the top performers who challenge your targeted keywords on Google.
Here’s how you can find out who your competitors are:
On Google, start doing a related search to see which websites have similar topics to yours. In your search bar, type: linked: [the URL of your website].
The results will show all the websites that compete with you at the domain level.
Search by keyword
Now, for each of your target keywords, do keyword research. Write down all the top pages that compete with you on each search engine results page (SERP).
You may notice specific websites popping up again and again. Be sure to add these websites to your list of competitors at the domain level. Page-level competitors are ranked based on 1-2 targeted keywords, but their importance should not be ignored.
However, do not engage in personalized searches, as they will affect the SERP results. Simply change your SERP URL to avoid personalized searches.
Analyze the backlinks of your competitors:
Backlinks are not always created to be equal. To add value to your link building strategy, it will be important to add quality backlinks from well-respected sources. Likewise, to maximize the benefits you can get from your link building tactics, you need to ensure that you are making the most of backlink opportunities.
These tips will help you analyze your competitors’ backlinks:
Check the quality of the backlink
When it comes to backlinks, quality takes precedence over quantity. So, when checking your competitors backlinks, stay away from spammy blogs or forums. Look for famous industry-related blogs, influential thought leaders, and reputable media sources.
Recognize referrers with high Page Authority and Top Domain Authority scores, recent content, and a good amount of organic traffic. It will also help you select referring pages with multiple backlinks of their own. The higher number of referrals to your website’s landing page will ensure more clicks on your page.
Note the placement of backlinks
Observe where the backlinks in the articles are placed. Use logic to understand which links a reader would click on when reading an article. Some links gain prominence with their placement, either alongside intriguing content or looking over the top.
In contrast, other links are found at the bottom end of an article. If you are looking for a link building opportunity, but the site you have selected intends to bury your anchor text in the content or plans to surround it with various other links, you should change your mind. .
What is the relevance of the backlink
Several websites pay to have their links placed on various referring sites to improve their amount of backlinks regardless of the content of the sites.
The best way to use backlinks is to place your links on websites with relevant content, which will be useful to your audience. Look for backlink opportunities in articles where your product or content can provide additional additional support to the reader.
When a reader is convinced that he will find more information by clicking on a link, he usually clicks on that link. You shouldn’t expect clicks if you find the anchor link to be more of a spammy product advertisement.
Cybersecurity tips for your website:
Cyber attackers do not discriminate when attacking online businesses, regardless of size. Here are some effective cybersecurity ideas that can protect your website from cyberattacks:
Incorporate identity theft protection
Hackers can effectively steal your company’s identity by stealing the domain name, hacking into bank accounts associated with your business, and committing a crime for which you may be held responsible. It is crucial to choose identity theft protection to avoid any damage to your company’s reputation or your finances.
Make sure your software is up to date
Software updates are performed either to add new features, to upgrade security, or to fix (known) bugs. To protect your software from vulnerabilities, keep updating it to the latest version.
Software security upgrades sometimes fail to find hardware support, especially if the hardware is backdated. Additionally, outdated hardware may be ineffective in responding to cyberattacks. Your equipment must be well maintained and up to date.
Avoid suspicious emails
If you think an email looks suspicious, don’t open it. These emails can either be a phishing scam or contain links or attachments that will infect the device they are opened on.
Don’t keep Bluetooth on
An effective way to gain access to your personal information is to hack into a device using Bluetooth. Keep it off when not in use.
Keep a White Hat Hacker in Your Office
These hackers can highlight any security risk or improve cyber security using their talent. Hiring such a hacker can be profitable for your business.
Conduct regular training to keep your employees informed of cyberattack threats and vulnerabilities. Even if an employee makes a mistake, it can cost the whole company dearly.
Method of creating broken links:
Broken links are links that don’t work and lead to either 404 pages or “not found” pages. Broken link building involves a white hat tactic of providing backlinks to the content you create rather than 404 pages. It serves the purpose of SEO. To build links and backlinks via broken links, you must:
- Check for broken links when visiting other sites
- Contact the web administrators of these sites to offer your website as an alternative
- Place your links in place of these broken links
A guest blog is a very effective way to build backlinks to your site. It provides quality authority based backlinks which is way better than article marketing. The reason behind this is that the blogs you use for guest posting have already been given credibility by Google for not posting duplicate content.
Authority and links via guest posts
There are also several blogs that have impressive page rankings, allowing your article to stay on their homepage for a considerable amount of time. If the article you write is impressive, you will be able to get more links to your article, which will add authority, which will be transferred to your site.
Crowdsourcing focuses on a broad audience base of different groups using various techniques to build referrals, generate leads, and increase website traffic. By using crowd marketing, you can target extremely specific online communities to expect an influx of traffic to your site, which will result in more leads and, eventually, more customers.
Links in social media profiles
A less used method of building links and backlinks is through social media. The page rank of several social networking and social bookmarking sites is high, which can be funneled to flock to your site. Add your site URL in the field of different social media sites and expect a lot of backlinks. Some social media sites you can use include:
Most of these social media platforms allow you to provide your site link in your bio. This will help you reach a large audience and build top quality backlinks.
Building links and backlinks is hard work that requires consistency, similar to other aspects of SEO. The more effort you put into link building, the better and more lasting results you will get from this SEO practice. The strategies and ideas mentioned above will be able to guide you in achieving the results you want for your website.