Stop over-complicating the process of creating a video content strategy to market your business and ads. Jimmy Burgess helps you get started with a video content strategy.
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When it comes to content creation, the push across industries is video, video, video – and for good reason. Video offers a scalable opportunity to share value with more people. Instead of talking with one person at a time, you have the same conversation with multiple people.
Body language and tone become more apparent. Consumers start to feel like they know you by watching the person on video. The advantage here is huge.
No matter where they are in the world, potential customers can connect with you by watching and re-watching recorded content. But after shooting a video, the process has only just begun.
Most agents create or talk about video content, but without operationalizing the video creation process, valuable content — and opportunity — remains on the table.
It’s not enough to create a video, post it on social media and stop there. This can be a great way to start, but the next step is to use each piece of content to its full potential. Jimmy Burgess, CEO of Berkshire Hathaway HomeServices Beach Properties of Florida, provides insight into his content creation process and how he leverages video to increase sales and bring value to more potential customers.
“Start where you are comfortable because once you start the process, everything else falls into place.”
If videos aren’t your main skill, start somewhere else. For example, turn an article or blog post into a video if you’re more comfortable with writing. Likewise, if you express your ideas better, start by recording a video. This strategy will help you build trust early in the process, which will result in more valuable content.
“It’s really simple, just record it and stream it.”
When it comes to creating a video, all you need to get started is you, a camera, and the record button. If you’re not ready to show your face on camera, use voiceover over a slideshow until you are. Committing to video is not about having the best camera and the best production. Instead, companies and business people who are consistent with publishing content will engage on a higher level with customers over time. Consistency wins.
Don’t over complicate the process by worrying about the quality of your video. Like your first signup date, your first video won’t be your best work. Skills are developed over time, and with each video you will improve and build more momentum.
“When you create just one piece of content, you leave an opportunity at the table.”
Recording a video is a great place to start, but the next step is leveraging your hard work by operationalizing the content creation process. A video can be used to create several types of content. Parts of a video can be repurposed as a teaser to boost traffic, and audio can be extracted and turned into a podcast.
Agents can also create articles from their videos for publication locally or nationally to increase their visibility as a go-to resource for potential clients.
It’s important to remember that everyone prefers to learn and interact with content differently. While some enjoy watching videos, others want to listen to a podcast or read the content. When you operationalize the video creation process using multiple approaches, you’re more likely to reach more people.
Recording a video is the first step in creating connection-focused content. Operationalizing the video creation process will ultimately put your value in front of more people, wherever they are in the world.
If you want more signups, customers, and referrals, all you have to do is make the simple decision to get started.
It really is that simple.
Tom Toole is the founder and team leader of Tom Toole Sales Group. Connect with him on Facebook or LinkedIn.