Lookout hires Deborah Wolf as CMO


Lookout announced the appointment of a marketing director Deborah Wolf as the new Chief Marketing Officer (CMO).

Wolf will lead Lookout’s global go-to-market functions, including revenue marketing, integrated campaigns, digital marketing, field marketing and events, product marketing, corporate communications and operations. marketing, as well as its team of business development representatives. The hiring of Wolf comes at a pivotal time for the company as it accelerates its commitment to designing and delivering digital security solutions for the intersection of corporate and personal data.

Lookout’s strong momentum continues after posting 56% year-over-year growth in its enterprise annual recurring revenue (ARR) for fiscal 2022 ending January 31, 2022, while growing significantly its number of customers. Demand for the Lookout Security Service Edge (SSE) solution is contributing to its growth as organizations seek a platform approach to secure access to cloud applications, private applications and the global web.

Wolf brings over 30 years of marketing and branding experience to Lookout. She most recently served as CMO at Integrate, a leading B2B marketing technology company, where she was responsible for designing and delivering the Precision Demand Marketing category. Prior to Integrate, Wolf was the first CMO of BetterUp, a virtual coaching platform, where she helped shape the growth and direction of the company.

She also served as CMO at Lookout from 2015 to 2018, where she led the organization through a successful transition from a consumer-focused business to a business-supporting business. Earlier in her career, Wolf served as vice president of corporate marketing at Workday, where she led marketing efforts from its inception through its successful IPO.

“I am thrilled to welcome Deb back to Lookout, especially at this point in the company’s journey. She is one of those rare marketing executives who brings extensive business leadership, marketing acumen and information based on data to any role she takes on,” said Jim Dolce, CEO of Lookout. “This is a unique time for Lookout, and I look forward to working with her, along with our entire leadership team, as we continue to evolve and manage the company through this next phase of growth.”

“The relationship between work and life has become irreversibly blurred, and with it our data, as digital information moves without boundaries or boundaries. A corporate data breach at any given time can disrupt a person’s life. individual the next day and Lookout is at the forefront of solving this monumental problem,” said Wolf. “What an incredible time to join the company that provides solutions that protect an individual’s or organization’s data. , where they are and how they move.”


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