Marketing agency Indy lands major funding

(photo courtesy of TrendyMinds)

Indianapolis-based TrendyMinds has secured an eight-figure investment from San Antonio-based private equity firm Contour Ridge. The digital marketing agency says it will use the funding to establish new regional offices in Florida and Texas and create more than 600 jobs. While a specific dollar figure is not disclosed, TrendyMinds founder Trevor Yager said the investment signifies the agency’s next phase of growth.

TrendyMinds currently has 90 employees in Indianapolis, and Yager tells Inside INdiana Business that number could more than double with Contour Ridge’s investment.

“We selected Contour Ridge over dozens of interested parties because of their extensive experience building blue-chip agencies such as Deloitte Digital and their ability to navigate capital markets in healthcare, technology and M&A marketing agencies,” Yager said in a press release. . “Their talents, experience and extensive network complement the TrendyMinds team, which will help us not only become stronger thought partners for our clients, but also acquire market-leading companies and be a destination for world-class talent.”

The new jobs are expected to be added over the next 3-5 years and the agency says it will take a remote approach to filling the positions.

The new regional offices will be located in San Antonio and St. Petersburg, Florida.

TrendyMinds provides digital marketing services to enterprise clients in healthcare, pharmaceutical, manufacturing, technology, green energy, data and analytics.

The agency was founded in 1995 and merged with its sister agency, Tactic Marketing, in late 2017.


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