Video is the most engaging content format on social media, with short video quickly becoming the primary means of communication and connection, on virtually every network.
This means you need to incorporate video into your digital marketing strategy, and if you’re looking for how to get started and how to build an effective video approach, this new guide to Meta is for you.
Meta has posted a new ‘Video Planning and Buying Guide‘, which explains how to establish a video marketing process, how Meta’s video options can enhance your current marketing plan, an overview of available video format advertising tools, and more.
You can download the full 31-page guide herebut in this article we are going to look at some of the key points.
The main focus of the guide is Meta’s 3-Step Video Planning Guide, which walks you through the process of establishing your video strategy.
As you can see here, the guide provides tips on how to use Meta’s different video promotion options in your process, depending on your goals.
This framework then directs you to the next step in the guide, with sections explaining how to get the most out of Facebook video ads:
In addition to frequently asked questions about video advertising approaches:
There’s also an overview of how Facebook video ads can complement your existing strategy:
And how to create a more comprehensive and targeted video promotions plan based on these key elements. There are also case study examples of each of these processes in action.
The guide also provides an overview of Facebook’s different video formats and the advertising options for each.
Which, most importantly, includes Reels ads and how you can leverage the growing short-form video trend to maximize your reach and resonance.
There are some handy notes here, which might help point you in the right direction with your Facebook video strategy. And while Instagram and TikTok are clearly more targeted in terms of short video content, Facebook still has the largest audience, and it might be worth experimenting with the different tools on offer to see how video can augment your Facebook marketing campaigns. .
Some potentially valuable considerations anyway. You can download Meta ‘Video Planning and Buying Guide’ here