Moncler Takes Over Milan’s Piazza del Duomo for 70th Anniversary Show


Celebrating 70 years of activity, Moncler is about to invade Milan’s historic Piazza del Duomo with an honorary artistic spectacle, directed by avant-garde French choreographer Sadeck Berrabah. Notably, the show, which is set to take place on September 24 at 9 p.m., will kick off the luxury outerwear brand’s 70-day program of special events and brand experiences around the world.

To commemorate this milestone, Moncler has created a limited-edition iteration of its classic Maya jacket with a redesigned logo, featuring an infinity symbol encompassing the footprint’s iconic mountain rooster alongside the number 70. the brand will present seven reinterpretations of the aforementioned silhouette. by some of fashion’s finest, including Thom Browne, Hiroshi Fujiwara,
Rick Owens, Pierpaolo Piccioli, Francesco Ragazzi, Giambattista Valli and Pharrell Williams, in one by one from October 15.

“This anniversary is an important moment for us as we look back on how far we have come, while looking forward based on what we have learned and what we continue to dream of,” said Remo Ruffini, President -General Manager of Moncler SpA “From day one, nothing at Moncler has been conventional or ordinary. Sometimes I wonder who would have thought that a sleeping bag designed in 1952 would have reached cities around the world like a jacket, would have been worn by all generations, would have paraded on the catwalks and would then be reinterpreted by various creative geniuses.From the beginning, we have always pushed the brand and our ambitions to greater heights.

Presented under the slogan “Extraordinary Forever”, the celebration of Moncler’s 70th anniversary will also include a global campaign highlighting the brand’s most memorable achievements, a traveling exhibition in the world’s most influential cities and a collection of seven NFTs created in collaboration with digital artist Antoni Tudisco. .

In other fashion news, AMI tapped Alan Crocetti for a heart-shaped jewelry collaboration.


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