More ‘boomers’ in India are hungry for digital skills than those in the US, UK and Singapore

  • In a study conducted by Salesforce, 84% of people between the ages of 57 and 75 “are very actively learning/training digital skills”.
  • These skills include digital marketing, encryption and cybersecurity, e-commerce and digital commerce, and artificial intelligence.
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Baby boomers is a term, first used in America, used to describe people born between 1946 and 1964. Now it is a widely used term for people of this age all over the world.

However, on the the Internet, being called a baby boomer can mean a lot of things ⁠— mostly paltry ⁠— but being tech-savvy isn’t one of them. To the surprise of cloud-based software company Salesforce, more baby boomers in India are embracing digital skills than those in developed countries.

The study entitled “Digital Skills Index” surveyed 23,000 employees and future employees in 19 countries, including India, the United States, the United Kingdom, Australia, South Korea, Singapore and Italy .

The study also revealed that India ranked first in terms of digital skills readiness. India had the highest digital readiness score at 63 out of 100, with the global average at 33. “84% of baby boomers surveyed are “very actively learning/training digital skills,” the report says about Indian respondents.

Country Digital preparation
India 63
United States 36
Singapore 35
UK 21
Australia 21

In fact, even in India, 42 to 56 year olds are much more eager to learn new skills than Millennials (born between 1980 and 1996) and Gen-Zers (born between 1997 and 2012).

Among the digital skills demanded by baby boomers, the main ones are digital marketing, encryption and cybersecurity, e-commerce and digital commerce, and artificial intelligence.

age range Actively learning/training digital skills
Baby boomers (57-75 years old) 84%
Millennials (26 – 41 years old) 72%
Gen-Zers (10 – 25 years old) 79%

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