NIVEA Fresh Batch Digital Influencer Competition 2022 Announces Winners at a Celebration Gala in Mumbai!

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After two months of creating content on personalities such as fashionista, artist, sportsman and smart, NIVEA India’s National Digital Influencer Contest unveiled the list of 60 winners for its second edition of NIVEA Soft Fresh Batch during the event held in Mumbai. It provided a credible platform for aspiring influencers to showcase their talent.

While this edition of NIVEA Soft Fresh Batch saw over 120,000 entries, causing a viral stir among Gen-Z girls. With an interactive filter on Moj, the innovative collaboration tapped into a wider network of Indian influencers with a huge audience base that picks up on trends and challenges. The campaign was rolled out in seven different languages ​​on Moj – English, Hindi, Bengali, Tamil, Telugu, Kannada and Malayalam, reaching various Indian users. This edition saw wide participation spanning across metropolitan cities like Mumbai, Delhi, Kolkata and Bangalore, to emerging regional markets like Surat, Pune, Nagpur, Bihar, Uttarakhand, Jammu and Kashmir, among others.

Winners from across the country were flown to Mumbai for the celebratory gala where they were rewarded with a one-year deal with NIVEA India to help kick-start their influencer journey. The 60 winners took home huge prizes including NIVEA digital advertisements, a celebrity style photo shoot with Rohan Shrestha, personalized NIVEA Soft packs, a smartphone and a limited edition jacket. The event also witnessed several unique content creation workshops, meet and greets with some of the influencers like Nagma Mirajkar and Ashi Khanna, and more.

Neil George, Managing Director of NIVEA India, said, “At NIVEA India, we believe we can use the very strong digital ecosystem to create strong engagement bonds for the brand and our primary target audience of Gen-Z girls. NIVEA Soft Fresh Batch is an annual initiative that not only helps us build lasting brand affinity, but also strengthens the digital journey of every budding content creator across the country. True to our core philosophy of Care Beyond Skin, we look forward to providing a credible platform for the future generation of Indian content creators by helping them start their new journeys of influence with NIVEA – the skincare brand. #1 in India*.

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After two months of creating content on personalities such as fashionista, artist, sportsman and smart, the national digital influencer contest NIVEA India has announced 60 winners for this edition.


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