Digital marketing agency Team Pumpkin has won the social media and performance marketing mandate for Maple, an Apple premium reseller and authorized service provider.
The mandate was won following a multi-agency pitch. The agency will create a communication strategy to assume a triple objective which is to raise awareness of the brand and the value provided to consumers in order to further increase sales.
The Mumbai office of Team Pumpkin will handle the account.
Maple Founder and Managing Director, Manil Shetty, said, “Shopping isn’t just about shopping, it’s about value and customer satisfaction that we bring through our service. Maple customers buy products and services that not only meet their needs, but also improve their mood and provide them with an enjoyable experience. Apart from Apple products, Maple offers valuable programs like Eleva, a premium program with super-fast delivery across India, which gives us an edge over other premium resellers in Mumbai, Mangalore and across the country. The marketing knowledge of the Pumpkin team will help us actualize our organizational goals. We also share similar values with Team Pumpkin, which makes this partnership even more enjoyable.
Swati Nathani, Chief Commercial Officer and Co-Founder of Team Pumpkin, said, “Maple’s innovative approach and dedication to service is quite intriguing and a pleasure to work with. It comes with scope for lots of learning and creativity. Maple is on the right track; they know what they are doing and aim to change and disrupt the Indian public’s shopping experience. This is what makes us a great fit for each other, as it aligns with our own goals and philosophy. The Pumpkin team is committed to going above and beyond to actualize its marketing objectives and maintain brand value for customers.