Redbubble names its first referral agency

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LOS ANGELES, July 11 2022 (GLOBE NEWSWIRE) — Today, Redbubble, the world’s largest online marketplace for print-on-demand products designed and sold by independent artists, announced its partnership with fellow network entities. Publicis Groupe, The Pub and Team One, the fully integrated agency for high-end brands.

The Redbubble Group – made up of Redbubble Limited and its subsidiaries, including TP Apparel LLC (TeePublic) – supports a community of over 800,000 independent artists who have achieved over $100 million in sales of their designs on over 125 products different – from wall art to mugs to t-shirts, hats and more. Customers from approximately 200 countries have shopped on Redbubble Marketplaces, finding deeply personal products that support self-expression and belonging through creativity. Operating in the growing retail e-commerce industry, the company has become a market leader in print-on-demand since its inception in Australia in 2006.

Recognizing the brand’s huge growth opportunity, Redbubble tapped Blake Bakanoff as VP of Brand (formerly CCO of ebay and VP Creative of Moxie, Publicis before that) on May 21 to help to launch global brand awareness in the United States. The company selected The Pub @ Team One as its partner agency to increase overall brand awareness and strengthen its brand with Gen Z audiences.

The Pub @ Team One will handle branding, creative, production and media for all US markets.

“We’re creating a hybrid center of brand building excellence, utilizing the strengths of an external media and content building powerhouse with our passionate, in-house brand intelligence,” said Blake Bakanoff., Brand VP. “This partnership gives us the extra fierceness we need to push past our weight in connecting unconventional content with provocative media – all in service of our new audience, with the greatest growing buying power in history. e-commerce.”

The first work of this partnership is expected to launch later this month; it will seek to specifically build awareness and intrigue for Redbubble among GenZ audiences, integrating and showcasing the unique artists the brand works with – bringing a sense of place through expression.

“We are thrilled to bring to life a new marketing model for Redbubble, which combines Team One’s deep media expertise and knowledge of GenZ consumers with The Pub’s dynamic approach to content,” said Kyle Acquistapace, Director of Team One media.

About the Redbubble Group

Founded in 2006, the Redbubble Group comprises Redbubble Limited and its subsidiaries, including TP Apparel LLC (TeePublic). The Redbubble Group owns and operates the world’s leading online marketplaces hosted on Redbubble.com and TeePublic.com, powered by over one million independent artists. The Redbubble Group’s community of passionate creatives sells unusual designs on high-quality, everyday products such as apparel, stationery, homewares, bags, wall art, and more. Through the Redbubble and TeePublic marketplaces, independent artists can tap into their creativity and reach a whole new universe of passionate fans. For customers, it’s the ultimate in self-expression. A simple yet meaningful way to show the world who they are and what interests them.

About Team 1

Team One is Publicis Groupe’s fully integrated media, digital and communications agency, dedicated to helping premium brands thrive in the modern media landscape. With 450 employees, Team One has six North American offices, including headquarters in Los Angeles, Dallas, New York, Chicago, Atlanta and Boise. Team One customers include Lexus and the Lexus Dealer Association, The Ritz-Carlton Hotel Company, W Hotels, Marriott International, Ste. Michelle Wine Estates, Harman International, Wisk, Hewlett Packard Enterprise, HP Inc., Simplot, Sparklight and Cathay Pacific. Named to Adweek’s 2021 Media Plan of the Year for its work with Lexus and Fast Company’s 2021 Best Workplaces for Innovators list, Team One continues to be recognized for its cutting-edge work and unique culture that encourages innovation at all levels. To learn more about the agency’s work, team, and innovative spirit, visit TeamOne-USA.com.

Media Contact:
Melanie Capruso
Di Gennaro Communications
[email protected]

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