Shane Paladin Joins Siteimprove as New CEO of Global Position with SAP


Copenhagen, Denmark, July 7, 2021 / PRNewswire / – Siteimprove, a global leader in SaaS marketing optimization, today announced that Shane paladin was appointed CEO. Paladin joins Siteimprove from SAP – a leading global software company – where he was responsible for 19,000 employees and $ 4 billion solid sales in the Services division. Shane paladin succeeds the founder Morten Ebbesen, who will join Siteimprove’s board of directors.

“It has been a great honor and privilege to lead Siteimprove over the past 18 years and I look forward to supporting the company in my new role,” said the founder Morten Ebbesen. He continued, “With Nordic Capital now on board as a partner and majority owner, I have decided to hand over the reins to Shane, who is the perfect fit for the next phase of Siteimprove’s growth. Shane has the strategic and operational experience to take Siteimprove to new heights. ”

“Morten is a true entrepreneur and innovator and leaves behind an impressive legacy at Siteimprove. I would like to personally thank Morten for his incredible contribution and I am happy to see him continue to shape the future of Siteimprove as a member of the board of directors ”, said Morten Hübbe, Chairman of the Board.

“We are both delighted to have been able to attract Shane, who comes to Siteimprove with a wealth of experience and a solid background. The company is uniquely positioned to continue to thrive under Shane’s leadership, ”said Morten Hübbe.

After many years of double-digit growth for Siteimprove, Shane paladin the focus will be on scaling Siteimprove’s global operations even further. Paladin’s career has spanned all facets of enterprise software, from product development to directing business operations.

“Siteimprove is unique in its ability to deliver consistently when it matters. We now need to create even more value for our customers, partners and increase awareness of Siteimprove in the market. Siteimprove has a tremendous opportunity to accelerate digital marketing. success, and I am delighted and honored to join the company for this next phase of its journey, ”said Shane paladin, CEO of Siteimprove.

“Ensuring that customers get the maximum value from their technology investments is key to moving businesses forward. Siteimprove has a cutting edge global offering, and the company couldn’t be in a stronger or better position to grow further by supporting its customers. Personally, I look forward to working closely with all employees to realize the future global growth potential of this great Danish company, ”said Shane paladin.

With Siteimprove, digital marketers have access to unique data and contextualized advice to underpin their optimization efforts in the areas of SEO, PPC, accessibility, and more. As Paladin explains, “Siteimprove takes pride in not only democratizing access to the web, but also providing the information needed to drive growth and deliver a truly exceptional web experience. ”

Under Paladin’s leadership, Siteimprove will remain ambitious and plans to double its revenue, invest heavily in R&D and customer success, and launch complementary services to help customers scale up their digital marketing efforts using the expert advice.

About Siteimprove

Siteimprove is a global provider of digital marketing optimization technology, which amplifies the digital marketing efforts of leading brands. The Siteimprove Digital Marketing Cloud democratizes web access and empowers digital marketers with information to increase marketing reach, boost performance, and deliver maximum return on investment, across all digital channels. Siteimprove has a recurring annual income of over US $ 100 million, with plans to expand further. Learn more at

Media contact:
Jesper termansen
Marketing director
[email protected]
+ 45 33 36 93 50

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