SMEs still lack the online marketing and e-commerce skills to survive

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ANIS HAZIM / photo by TMR FILE

Based on the data collected at the DATAAsia virtual conference and exhibition organized by Virtualtech Frontier SdnBhd, the lack of online marketing and e-commerce skills was noticed by local SMEs when the full control order of movements (OCAF) entered into force. The biggest obstacle to success. VTF) Recently.

“Digital marketing is essential to digitize our business, especially during OCAF where business operations and consumer movement are limited. If your business lacks digital marketing resources, given the current pandemic situation, we cannot effectively reach our customers, ”said Jason Lo, specialist and founder of VTF Digital Enablement.

Low also added that during conferences and virtual exhibitions, attendees showed keen interest in topics such as business innovation through cloud technology and building credibility of SMEs through the B2Be Commerce Marketplace.

This is in line with post-event findings that non-commercial companies are looking for the right solution to digitize their sales channels.

According to survey participants, the sectors most eager for e-commerce solutions are retail (21%), services (18%) and manufacturing (18%).

A common issue raised by participants regarding the lack of e-commerce solutions was the inability to identify suitable and reputable mentors in their respective industries.

“If the lack of digital marketing and e-commerce resources are the top three areas across all industries, this may indicate a disruption to business operations in the current situation. The current mobility restrictions are extended. And these sectors will suffer losses in the long run. Given that 98.5% of Malaysian companies are SMEs, this is not good news, so entrepreneurs and their staff We need to step up our efforts to improve our skills with essential digital tools, ”Low said in a statement. communicated.

At the same time, Malaysia’s global creativity and innovation welcomes the gradual opening of the National Reconstruction Plan sector announced Tuesday by Prime Minister Tan Sri Muhyiddin Yassin.

“The four-step approach has a clear transition designed to lift the country out of the health and economic crisis caused by the global Covid-19 pandemic. It provides a roadmap for easing restrictions. , Paving the way for normality, ”said its deputy general manager, Amiruddin Abdul Shukor.

During this period, MaGIC will continue to manage the initiatives announced by the government within the framework of the 2021 national budget, the national short-term economic recovery plan, the economic stimulus measures of Prihatin Rakyat and the strategic programs aimed at strengthening the people and economic initiatives. And adjust.

These include the National Technology & Innovation Sandbox, the Social Impact Matching Grant, the Perolehan Inovasi Sosial Kerajaan program, the Social Innovation Challenge Accelerator and various capacity building programs for start-ups and social enterprises.


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