SMS Marketing Trends for Small Business | News

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SMS is arguably the most underrated marketing channel. On the one hand, more than 80% of the world’s population owns a mobile phone, while only 40% owns a smartphone. Even better, SMS marketing has a much higher ROI than any other digital marketing strategy.

Check out this technical jury study if you have any doubts. It shows that 75% of consumers prefer to receive promotional messages via SMS. If you’re wondering, the average open rate is 98%.

Do you feel moved? The following 2022 SMS marketing predictions will leave you even more excited about what you can achieve with SMS marketing.

MASS ADOPTION OF SMS MARKETING

A new report from Forrester Research shows that the number of mobile text messages will increase by 40% in 2022, as marketers seek new ways to reach consumers directly. The report says the pandemic has rendered most business plans moot. Thus, forcing brands to look for high-impact alternatives. As a result, 60% of organizations plan to scale up their SMS marketing campaigns.

INCREASED INTEGRATION WITH OTHER CHANNELS

Omnichannel marketing is gaining traction faster than expected as a way to improve customer experience. This broader trend will also impact SMS marketing. Unlike in the past, where many brands used SMS marketing as a standalone strategy, we will see SMS integrated into other marketing strategies in 2022. For example, a few apps now allow brands to collect cell phone numbers via email. mail. They then send ad-hoc campaigns to the numbers.

SMS MARKETING TO END CUSTOMER SERVICE GAPS

Brands consistently lose customers when callers line up for help due to long lines and small support teams. This may change with SMS text messaging. Many consumers prefer text to calls anyway, especially Millennials and Gen Z. Additionally, brands can save resources and easily automate sections of text support to more easily resolve consumer queries.

CROSS-SELLING BY SMS UPDATES

With increasingly crowded inboxes and recent indications that consumers now prefer text to email, we’re about to see a shift in cross-selling strategies. Previously, updates such as delivery messages and order confirmations were sent via email. However, more and more brands are looking to send the same thing via SMS in 2022. And why not when SMS marketing is just as profitable while delivering a much higher open rate?

ADVANCED TARGETING BY TRIGGERED SMS

We’ve seen this trend in apps and even in email. Brands set triggered messages to celebrate customers’ birthdays and milestones. Or, they use them to inform consumers about new product releases. Now, research shows we could see the same from SMS messages from 2022. Triggered messages are convenient and inexpensive. But, more importantly, they help with loyalty campaigns and can be a valuable remarketing tool.

PERSONALIZED SMS MARKETING FOR HIGHER ROI

We’re also poised to see an increase in the personalization of SMS marketing, just as we’ve seen with email and social media. For example, brands will spend more time curating SMS marketing messages to appeal to each user’s personality and culture. We are likely to see new dimensions of targeting with a shift towards individual rather than collective needs.

SMS FOR INFLUENCER MARKETING

Finally, we’re likely to see brands partner with influencers to launch SMS marketing campaigns in 2022. For example, don’t be surprised to receive a text from Meghan offering a 20% discount on your favorite shoe brand if you use the code “MEG20.” It’s a great way for brands to close more sales and for consumers to interact with their favorite personalities.

READY TO TRY IT?

It’s not too late to jump on the SMS marketing hype train. Moreover, you don’t have to worry too much about the budget because SMS marketing is very affordable. However, you have to start or risk losing ground to your competition as the market evolves.

Mike Gingerich is President of Digital Hill Multimedia (www.DigitalHill.com), a Goshen web design, web software and social media marketing company. He is also a business blogger on technology, marketing and growth. Learn more about www.MikeGingerich.com/blog/.

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