Sojern and GauVendi partner to help accommodation operators drive direct bookings and revenue


Partnership enables a new way of managing inventory, attribute-based selling, to drive direct, instant sales while better meeting customer wants and needs

LONDON, October 20, 2022 /PRNewswire/ — sojernthe leading digital marketing platform built for travel, and GauFridaya sales and revenue system for hospitality, today announced a new collaboration to help accommodation operators stand out from the competition.

“In our fifteenth year of supporting travel, our commitment to generating more direct relationships while driving online bookings is stronger than ever,” said Josh BeckwithManaging Director, Global Strategic Accounts, Sojern. “Our new partnership with GauVendi and their new methods of sales, revenue management, marketing and automation opportunities for accommodation businesses aligns with Sojern’s goal of maximizing revenue opportunities for each reservation.”

In an increasingly competitive digital landscape, Sojern and GauVendi have partnered to leverage each other’s strengths. Sojern provides travel marketers with the tools to cost-effectively drive demand, convert customers and build loyalty in a digital world. GauVendi is revolutionizing the way stay experiences are sold, priced and marketed through a new retail philosophy and proprietary technology enabling true personalization and differentiation.

“Our mission with our unique sales and distribution software is to bring out the best capabilities in the hospitality industry to sell and deliver distinct guest experiences and achieve better returns on assets. With our common goal of driving direct bookings for travel, we are thrilled to announce our partnership with Sojern,” said Markus MüllerCEO of GauVendi. “Together, we can deliver an enhanced customer experience through booking through direct channels versus third-party accommodation retailers. Feature-based selling puts the power of choice firmly back in the hands of customers.”

About Sojern

sojern is the leading digital marketing platform designed for travel marketers. Leveraging artificial intelligence and traveler intent data, Sojern provides multi-channel marketing solutions to drive direct demand. Each year, 10,000 hotels, attractions, tourist boards and travel agencies rely on Sojern to engage and convert travelers around the world.

About GauVendi

GauFriday is a cloud-based central sales system for the hospitality industry that breaks away from static room-type inventory management and introduces dynamic, feature-based inventory management. The new data structure and data points form the basis for intelligent AI enabling new methods of sales, revenue management, marketing and automation solutions for any type of accommodation business that wants deliver personalized customer experiences.



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