Michael Lift aptly quoted, “The play button is the most compelling call to action on the web.”
The quote grows stronger every day with how on-demand video streaming has clouded the entire world, from entertainment to marketing, everything seems to have changed in its entirety. People no longer want to watch static TV shows, the demands have changed and so have the means to meet those demands.
Streaming platforms or over the top (OTT) content platforms are exploding at a faster rate. These platforms deliver video content directly to viewers via the Internet. This type of video streaming offers marketers a great opportunity to advertise their products and services to viewers directly through their own personal viewing devices.
With many benefits such as targeted advertising, dynamic ad insertion, and advanced analytics, streaming platforms provide a fun, interactive, and impactful way to connect with audiences. When a marketer thinks of connecting with their audience, these ad streaming platforms are the right way to do it.
Let’s explore some of the main benefits of using ad serving platforms:
- As customers shift from traditional prime-time shows to modern internet-connected devices, these platforms are a great source for reaching mass audiences.
- With the help of streaming ad platforms, brands can benefit from micro-targeting. Brands can run different types of ads for different audience sets.
- Advertisers can easily target demographics with advanced analytics and commentary accessible from the web.
- These advertising delivery platforms help to attract the attention of the public.
Marketing Technology News: Mediaocean and Boostr Partner to Accelerate Workflow
Although there are many video streaming platforms, it can be quite difficult to choose one and launch your video content. We’ve rounded up some of the best streaming advertising platforms for B2B marketers. Check them:
1. Fit the battery
Stack Adapt is a popular name when it comes to streaming B2B video content. The platform specializes in offering multi-channel solutions such as audio, native, display, connected TV and video ads. Stack Adapt is a tool that lets you experience the unique blend of machine learning and cutting-edge user experience. The platform is a self-service programmatic advertising platform used by the world’s top digital marketers.
2. LinkedIn Live
LinkedIn has always been a business-oriented social platform, but it’s more valuable for B2B marketers. According to recent data, 74% of marketers said LinkedIn has proven to be the most impactful social channel for their brand.
With approximately 46 million B2B decision makers, LinkedIn Live becomes a perfect tool to unlock the exclusive world of working professionals. LinkedIn is a bit more professional than its other competitors on social media. To go live, a marketer must submit a request and he or she must meet the criteria to go live.
LinkedIn Live is great for:
- Launching a new product or service.
- Share creative and engaging content with audiences.
3. Instagram Live
Launched as a simple and interactive social media platform for Millennials and GenZ, Instagram has become a powerhouse for B2C and B2B marketers. As Instagram is a visual platform, it is the best place to show your creativity.
Scheduling and posting video content is too easy with Instagram and its live feature helps B2B brands speak to the public, ask for feedback and viewers can show their love using various emojis and comments.
- Brands can use Instagram’s story feature to promote any upcoming event.
- There is a series of customizable live features that all marketers can use to their advantage.
- The recently added reels feature is the best yet for posting short video content.
This is another automated platform that makes advertising easier for marketers. From team collaboration to testing and launching the best performing ads, Smartly.io will automate everything for you. The platform is great for streamlining planning, building, launching, and learning. It helps you move faster by running the entire ad campaign iteratively.
So far, Facebook is the most active social media network with around 3 billion active users. Hosting a digital event or launching a product video on Facebook would tap into that untouched audience and create more engagement for your brand.
With Facebook, brands can:
- Spend more time with their live video streaming.
- Pin the video to watch later.
Ad streaming offers enhanced targeting options along with real-time inventory selection and reporting. It also delivers accurate performance and sales funnel stability that B2B marketers crave. It is time for B2B marketers to get on air with such video advertising tools and follow the trend.
Marketing Technology News: MarTech Interview with Michael Kraut, VP Automotive OEM at Experian