Tagger Media Announces New Branding and Offering

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The influencer marketing platform introduces a new visual identity in tandem with new technologies

Leading influencer marketing and social intelligence platform Tagger Media announces its rebrand, including new service offerings and a refreshed visual identity. Beyond its new look, the platform now offers an integrated affiliate marketing solution on the heels of a new price estimator that recently went live.

“As marketers ourselves, we know firsthand the challenges our brands and agencies face on a daily basis,” said Dave Dickman, CEO of Tagger Media. “The new offerings that come with our new look will allow our customers to drive performance more seamlessly, maximize return on investment, and track accurate results.”

The timing of the rebranding aligns with the launch of a new integrated affiliate marketing solution from Tagger. Powered by TUNE, it simplifies and streamlines conversion tracking for users with existing affiliate networks, as well as overall conversion tracking independent of an affiliate network. This integration allows businesses to seamlessly track and manage performance-based partnerships through a single dashboard. It also provides the flexibility to meet all campaign needs, from measuring traffic and sales to top performing affiliates and content creators.

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“We continue to evolve alongside the digital marketing industry with new integrations and services that meet the sophisticated needs of our customers,” said Chris Gesualdi, Product Manager at Tagger Media. “This new feature helps users track creator-level attribution in a clean and efficient way, whether they’re using an existing affiliate network or performing the entire affiliate workflow through Tagger. “

Earlier this month, Tagger also launched a price estimation tool that helps users understand creator expectations, find the most affordable partnerships, and make decisions about profitability. Estimated fees are based on average compensation costs per creator tier from a combination of publicly available data and anonymized first-party data from Tagger. These average costs allow Tagger to establish benchmarks for each creator tier, platform, and content type, and calculate estimated charges specific to each creator’s subscriber size and platform activity. .

Additionally, Tagger’s platform now includes fully customizable formulas for calculating engagement rates, ensuring performance calculations align with each organization’s unique methodologies. Coming soon: Enhanced Signals, Tagger’s social intelligence engine, includes reporting templates that make it easier than ever for users to perform competitive analysis, voice shares, industry trends and reports on the value of earned media with just a few clicks.

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