The Next Practice launches Next Content Labs


AUSTIN, Texas and NEW YORK–(BUSINESS WIRE)–Today, The Next Practice announces the launch of Next Content Labs led by renowned industry veteran Chris Martin. Next Content Labs will be the content engine that powers customer needs across Next Practices Group. Next Content Labs will focus on developing strategic short-form content and quick video solutions for businesses, nonprofits, healthcare systems, and individuals to help brands shine and stand out.

“We’re incredibly excited to launch a new type of content offering focused on real-time content for our customers that gets people to engage, not interrupt what they’re engaged with,” said Chris Foster, Global CEO of The Next Practice, part of The Next Practices Group. “Chris is the perfect person to lead Next Content Labs to drive innovation in human storytelling and content creation for our clients.”

“I am thrilled to join The Next Practice,” said Chris Martin, President of Next Content Labs. “Next Content Labs will blaze a trail through an increasingly complicated media landscape. To create meaningful and motivating connections in today’s world, it’s crucial to generate content that aligns with audiences in an agile way, that’s driven by analytics, informed by insights, and brought to life. scale via technological platforms.

Chris has held leadership positions in content development that have helped shape the world we live in today. As producer of the revered 60 Minutes newsmagazine, he worked closely with legendary journalist and presenter Dan Rather. After 14 years at CBS, he then worked as a producer for The Oprah Winfrey Show, working closely with the inspirational host and her guests. In 2014, Chris founded strategic marketing and communications consultancy LEVER.MEDIA (formerly CAVU Media Works) where he has worked with numerous companies to help refine messaging, resolve communication issues and elevate brands and public profiles.

“At CBS News, we have worked together on many different stories in many different places, in the United States and abroad,” said Dan Rather about Chris Martin. “As a professional, he is exceptionally hardworking, has boundless creativity and is relentlessly focused on quality. He also has world-class experience and a justified reputation for exceeding expectations.

Chris has received a Peabody Award and four Emmy Awards for his work in television. More recently, he won two Emmy Awards for his documentary work examining national issues through a local lens. The programs “Lone Star Crisis”, “Faith and Firepower” and “LA Under the Gun” have been widely praised for their ability to present a fair and accurate depiction of the opioid epidemic and gun violence in Texas and America. Southern California.

“It’s never been easier for a company to get its message across to the world, but it’s never been harder for it to get noticed,” Foster continued. “Quality content that people want to participate in and share is what can make a difference. It ultimately builds bridges of empathy in a world that desperately needs our engagement.

About the next practice

We are a team dedicated to releasing the potential energy that exists at the intersection of Objective, Analyticand human creativity. We do this by activating the triple play of growth. For more information, please visit

About the Next Practices Group

The Next Practices Group is a founder-led collective of companies who work together creatively to solve problems, use emerging technologies effectively, and craft the right solution for each client. The companies in the collective specialize in communications, marketing, public affairs, security, software, analytics, social goals and digital media. For more information, visit


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