SAN JOSE, November 3, 2022 /PRNewswire/ — Visit San Josethe official destination marketing organization of the city of San Jose, received a 2022 Silver Magellan Award from Travel Weekly in the category “Marketing – Promotions with Purpose”.
Visit San Jose was recognized for its “San Jose Love” campaign and collective efforts to drive COVID-19 recovery while cultivating an authentic brand voice and digital brand presence. During the pandemic, Visit San Jose has turned its marketing efforts (and dollars) in-state to drive regional exploration, local spending, and destination awareness during unprecedented times and a changing cultural landscape. historical. Messages of hometown pride, resilience and the importance of visitor spending to the local economy were conveyed through website development, original content creation, digital marketing strategy, earned media and partnerships with local artists and influencers.
“We are grateful to the Team San Jose Board of Directors and the City of San Jose for finding funds to dedicate to this successful campaign,” said John LaFortunePresident and CEO of Visit San Jose. “Tourism marketing is an investment that yields revenue and activation. I am very proud that our marketing team has been recognized for their efforts by the international travel industry.”
The Magellan Awards recognize the best in the international travel industry and recognize the tourism professionals behind the work. The Magellan Awards are presented by Travel Weekly, a leading publication of travel industry news, research and analysis in North America. For a full list of silver and gold winners, please visit www.travelweeklyawards.com.
For the latest information on Visit San Jose, visit www.sanjose.org or follow @visitsanjose on social media.
ABOUT VISIT SAN JOSE
Visit San Jose is the city’s Destination Marketing Organization (DMO) to increase the economic impact of tourism in San Jose through destination development and branding. Its parent company, Team San Jose, is an innovative partnership uniting the San Jose Convention and Visitors Bureau, hotels, arts, workforce and venues to deliver an exceptional visitor experience. TSJ operates the San Jose McEnery Convention Center, California Theater, Center for the Performing Arts, San Jose Civic, Montgomery Theater, Parkside Hall, and South Hall. For more information, visit www.sanjose.org.
Frances WangDirector of Communications, Visit San Jose
E : [email protected] D: (408) 792-4119
SOURCE Visit San Jose