Digital marketing has exploded in popularity over the past decade, and it shows no signs of slowing down in the near future. To bring you up to speed on this increasingly important topic, we’ll define what digital marketing is, how it differs from internet marketing and search engine optimization (SEO), the benefits it can bring, as well as the best tools that can help you bring it. live.
We have a great guide that explains the difference between internet marketing and SEO if you want to learn more.
What is Digital Marketing?
Although its definition varies, digital marketing comes down to this: The use of all digital channels to promote products and services, such as:
As you can see, most digital channels deal with the internet and could give your business a proper online presence. But digital marketing goes beyond the internet, as it also includes offline channels such as:
- Billboards (indoor and outdoor)
If you want to simplify the definition of digital marketing even further, you could say it is the method of marketing through an electronic device or the Internet.
What is the difference between digital marketing and internet marketing?
Although you may sometimes hear digital marketing and internet marketing (even online marketing) used interchangeably, they are not exactly the same. Why? Because digital marketing uses both online (internet) and offline (TV, billboards, radio, etc.) methods.
Internet marketing, on the other hand, needs internet connectivity to function so that it can deliver a message and connect with prospects. In short, you could say that internet marketing is a type of digital marketing, but not the other way around.
What is the difference between digital marketing and SEO?
As with internet marketing, SEO (search engine optimization) is a type of digital marketing. This involves using tactics to improve your website’s ranking so that it is near the top of the search engine results pages (SERPs).
The fact that SEO falls under digital marketing is just one difference between the two. Another is the cost. SEO is seen more as a free strategy to build a brand, as it uses time and effort to attract higher rankings. Digital marketing is considered a more expensive strategy to grow a business because it uses paid advertising, either online through paid search or offline through radio spots, billboards, etc. While this is mostly true, the time commitment of SEO and the potential need to hire experts to handle the work make it anything but free.
SEO can play a huge role in any digital marketing campaign. The more effective your SEO efforts are, the more successful your digital marketing campaign can be, as you can appear higher in the SERPs, drive more traffic and views to your site and its content, and increase your conversions and sales.
SEO is a huge subject that can take a long time to master. To give you a brief overview of what this entails, here are some SEO practices used to improve site rankings:
- Use keywords naturally on your site and its content.
- Appropriate use of title tags and meta descriptions.
- Publish unique and compelling content that your audience desires.
- Ensure content is current and fresh.
- Eliminate duplicate content.
- Make your site user-friendly through intuitive navigation, optimized page speeds, and more.
- Added descriptive filenames and alt text to images.
- Use internal and external links.
All of the above are examples of on-page SEO tactics. You will also need to use off-page and technical SEO tactics to give your site its best chance of getting top rankings. Off-page SEO includes link building, content marketing and syndication, guest posting, influencer marketing, podcasts, PR, reviews, and more. After.
To learn more about search engine optimization and SEO strategies, we recommend reading the following in-depth SEO guides:
What are the benefits of digital marketing?
Many businesses are turning to digital marketing and moving away from traditional marketing because the former can provide all of these benefits:
- Improved local and global reach through targeted ads and the power of the internet.
- Easy to get started, regardless of lack of experience or limited budget.
- Cut costs if you choose digital marketing strategies such as website building, SEO, or social media, over TV, radio, etc.
- Multiple marketing options let you choose the right strategies and types of content for your needs, budget, and time.
- The ability to reach highly targeted audiences looking for your specific products or services via social media advertising, PPC, etc.
- Great engagement (especially via social media) allows you to connect with users to figure out what they want and how to deliver it to retain your audience.
- You can track your results through web analytics, see what works and what doesn’t, and optimize it to improve your future marketing efforts.
Digital Marketing Tools
Now that you see the many benefits that digital marketing can offer, here is a list of tools that can help you get the most out of this method to reach and convert customers.
Sending Grid makes it easy to connect with your prospects and customers via email. If you’re new to email marketing, you can use SendGrid’s free plan and user-friendly drag-and-drop edition to get your feet wet.
Moosend is another great digital marketing tool for those looking to connect via email. It’s user-friendly, affordable, and beginner-friendly, thanks to its automations, detailed reports, and email campaigns you can launch without having to code anything.
indiscreet is an ideal digital marketing tool for small teams looking to boost their social media presence. Use it to manage your posts, come up with new content ideas to attract followers, collaborate with your team to keep everyone on the same page, and more.
When it comes to social media management platforms, social sprout is near the top of the list because it lets you organize all your content and assets in one place. This makes it easy to plan and publish content to different platforms, so you don’t miss a thing. And while Sprout Social is great for managing multiple social media profiles, it also has in-depth analytics to help you see what’s working and what should be avoided to ensure no posts are lost.
Diving into the SEO region of digital marketing, we come across Semrusha popular SEO tool ideal for keyword research, position tracking, and spying on your competitors to boost SERPs without tedious trial and error.
Read our Semrush Review: Semrush SEO Tool Review
You can make sure your current content is SEO optimized and track your competitors via Ahrefs. It also works wonders for creating compelling new content that your audience is looking for, as well as performing site audits to check that you aren’t missing any areas of your on-page, off-page, or technical SEO strategies.
Read our Ahrefs Review: Ahrefs SEO Software Review
If you’re using paid search to boost your digital marketing efforts, you’ll need landing pages where you can drive traffic. Undo Bounce is a digital marketing tool that helps you create, edit, and publish winning landing pages that convert.
Driving traffic to your site is only part of the digital marketing equation. For visitors to convert, they have to stay, that’s what OptiMonk helps you do so via custom attention-grabbing popups.
Infographics are a great way to convey information and grab customers’ attention. Vengage makes it easy to create infographics to share on your page, via social media, and more.
Read more search engine optimization tutorials and SEO tool reviews.